Ontrack Workflow, recently rebranded as Ontrack on Demand, is a private SaaS company specializing in digital asset management (DAM) and distributed marketing solutions. The platform empowers organizations to efficiently manage, customize, and distribute marketing and sales assets while maintaining strict brand integrity. Headquartered in Marietta, Georgia, Ontrack Workflow serves a diverse clientele, including enterprises, franchises, non-profits, and organizations seeking both digital and print asset management.
Founded in 2007 by David Dyke, Ontrack Workflow has operated for over 18 years. The company has remained bootstrapped, meaning it has not taken external funding and has grown organically. Revenue has steadily increased, reaching $412,100 in 2023, with a 10% year-over-year growth rate. Despite its lean team-reportedly just two employees as of 2023-Ontrack Workflow has managed to serve notable clients, including Fortune 500 brands, and maintain a reputation for reliability and innovation.
The company’s focus on sustainable, organic growth has allowed it to remain agile and customer-focused.
Customizable branded online portal for asset access and ordering.
Workflow management and multi-level approval processes.
Strict brand control with permissions and localization.
Vendor management for print and swag fulfillment.
Variable data and data merge for personalized campaigns.
Analytics and reporting for asset usage and ROI tracking.
Integration with tools like Salesforce.
The company is expanding its product suite. In Q2 2025, it is launching RevoSend, an online sending and gifting platform that enables users to select, personalize, and deliver curated gifts and swag-further supporting sales, marketing, and HR relationship-building initiatives
Recent and upcoming enhancements include the addition of drag-and-drop design capabilities, improved template customization, and the integration of automated sending and gifting (via RevoSend). Users have also benefited from tighter Salesforce integration, enabling more measurable and trackable sales campaigns. The company continues to invest in features that streamline asset distribution, enhance personalization, and improve analytics.
Ontrack Workflow is known for its strong customer partnership ethos. Clients consistently praise the company’s responsive, hands-on support and collaborative approach to custom development. The team is described as an extension of the client’s own marketing department, emphasizing long-term relationships, innovation, and continuous improvement. The company’s values center on reliability, flexibility, and empowering users to maintain brand integrity while enabling local customization.
Despite its small team, Ontrack Workflow serves a broad and diverse user base, including large enterprises, franchises, and non-profits across the U.S. and internationally. The platform is trusted by organizations with thousands of employees and multiple locations, as well as smaller teams needing robust DAM capabilities. Users value the ease of use, the ability to quickly distribute and customize assets, and the responsive customer service. The community is described as loyal and engaged, with many users relying on Ontrack Workflow for daily marketing operations and campaign execution.
