Matomo is a leading open-source web analytics platform that emphasizes user privacy and data ownership. Trusted by over 1.4 million websites across more than 190 countries, it offers a comprehensive suite of tools for tracking and analyzing website traffic.
Established in 2007 by Matthieu Aubry, Matomo was created as an alternative to existing analytics solutions, focusing on user data privacy and control. Originally named Piwik, the platform underwent a rebranding to Matomo in January 2018, a name that signifies "honesty" in Japanese.
In its initial years, Matomo operated primarily as a community-driven project. In September 2013, Matthieu Aubry co-founded Piwik PRO with Maciej Zawadziński to provide enterprise-level support and premium features. However, in June 2016, Clearcode acquired full ownership of Piwik PRO, leading to a separation between the two entities. In recent developments, Matomo secured $2 million in funding from Warsaw Equity Group.
Matomo delivers a robust set of features designed to provide in-depth insights into user behavior and website performance. Key offerings include:
Web and Mobile Analytics: Comprehensive tracking of user interactions across websites and mobile applications.
A/B Testing: Tools to experiment with different website versions to optimize conversions.Tech & Data for VC & Corp Dev
Heatmaps and Session Recordings: Visual representations of user engagement and detailed session playback.
Funnels and Goals: Analysis of user journeys to identify drop-off points and measure goal completions.
E-commerce Analytics: Insights tailored for online stores to monitor sales and product performance.
Matomo consistently enhances its platform by introducing new functionalities. For instance, the recent addition of the BigQuery and Data Warehouse Export feature enables users to integrate Matomo data with other data sources for advanced analysis.
Matomo culture is deeply rooted in principles such as data ownership, privacy protection, and transparency. The company's core values include doing the right thing, openness, courage without carelessness, fostering a connected remote work environment, teamwork, and making a meaningful impact. Emphasizing a dynamic remote culture, Matomo has grown from 12 to 30 employees within 18 months and plans for further expansion.
Matomo boasts a diverse and extensive user base, including organizations like the United Nations and the European Commission. Its open-source nature has cultivated a vibrant community of developers and users who contribute to its continuous improvement. The platform's commitment to privacy and data ownership resonates with users seeking ethical analytics solutions.
