LeadPost
By LeadPost
LeadPost was established in 2015 in St. Louis, Missouri, and operates with a small team of 2-10 employees. It is positioned within the advertising services and marketing technology sectors, focusing on data intelligence to improve lead capture and retargeting efforts. The company’s headquarters is located at 4420 Duncan Ave., Ste. 201, St. Louis.
LeadPost has experienced rapid growth, particularly highlighted by its strategic consolidation of ReachDynamics, a direct mail retargeting platform, into its own platform in early 2023. This move expanded LeadPost’s capabilities and user base, allowing users to retain their pricing plans while gaining enhanced control over their data. The company’s growth is also evidenced by its recognition as a category leader by Gartner Digital Markets in 2024, which underscores its market position and credibility.
Identification of anonymous visitors with detailed contact info (names, emails, job titles).
Built-in retargeting capabilities across multiple channels including email, social media, display ads, and direct mail campaigns.
Privacy-compliant data onboarding without reliance on third-party cookies, addressing modern data privacy concerns.
Integration with popular marketing and CRM platforms such as HubSpot, Salesforce, Mailchimp, and Zapier.
Solutions tailored for both B2B and B2C businesses, as well as agencies managing multiple clients with white-label reporting and multi-client dashboards.
In 2023, LeadPost consolidated ReachDynamics into its platform, merging two similar products to streamline offerings and provide users with greater data ownership and control. This acquisition expanded LeadPost’s direct mail retargeting capabilities and strengthened its position in the lead generation market. The company continues to build on this foundation by adding new tools like a B2B visitor identification feature that competes with alternatives such as Lead Forensics.
Recent developments include the launch of special startup pricing to support early-stage companies in adopting LeadPost’s technology. The platform has also enhanced its B2B visitor identification tools, enabling deeper insights beyond just company names to include detailed contact data, which is critical for marketing and sales teams. LeadPost’s commitment to privacy and compliance, especially its cookie-free data onboarding, is a notable feature addressing evolving regulatory environments
The company’s recognition by Gartner Digital Markets reflects a commitment to excellence, innovation, and delivering value to users, especially marketing agencies managing multiple clients.
LeadPost serves a diverse user base including B2B and B2C businesses as well as marketing agencies. Its platform is designed to be user-friendly with onboarding support and responsive customer service. The company has garnered positive reviews for its high lead capture rates, affordability, and comprehensive agency plans, which have helped build a loyal community of users. LeadPost’s software is trusted by marketers aiming to convert website traffic into qualified leads efficiently, supported by integrations with major CRM and marketing tools.
