
Juniper Square is a leading provider of partnership enablement solutions for the private markets industry, including commercial real estate, private equity, and venture capital. Founded in 2014, the company's mission is to make private capital markets more efficient, transparent, and accessible by bringing together general partners (GPs) and limited partners (LPs) on a unified platform.
Juniper Square was founded in 2014 by Alex Robinson and Talley Goodson, who recognized the need for a centralized system to manage the complex relationships and data involved in private market investments. The company has since grown rapidly, expanding its team, customer base, and product offerings.
Juniper Square has raised significant funding to fuel its growth and innovation. In February 2023, the company announced a $133 million growth capital raise led by Owl Rock, a division of Blue Owl, with contributions from existing investors Ribbit Capital, Redpoint Ventures, Felicis Ventures, and new investors Fifth Wall and Pappy Capital. This brings Juniper Square's total funding to date to over $200 million.
Juniper Square has not made any major acquisitions to date. However, the company has continuously expanded its product offerings to meet the evolving needs of its customers. In 2023, Juniper Square plans to roll out an industry-first adaptive investor portal and enhance the security and workflows that underpin the portal, making sharing sensitive financial documents safer and easier than ever.
Think like an owner: Building for the long term with accountability
Better together: Learning and growing as individuals and as a team
Build customer trust: Succeeding when customers succeed
Sweat the details: Putting in the time and effort to do excellent work
Juniper Square has a rapidly growing user base, with over 1,800 GPs using the platform to manage more than 32,000 investment entities spanning over 500,000 LPs and $700 billion in investor equity. The company serves a diverse range of clients, from startups to enterprises, across the commercial real estate, private equity, and venture capital industries.

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