Instinct Science aims to help veterinary practices streamline and enhance patient care through thoughtfully designed software. Initially created to address problems like missed charges and paper-based chaos in veterinary hospitals, their first product was the Instinct Treatment Plan, designed to prevent overlooked treatments and lost revenue. This evolved into Instinct EMR, a comprehensive electronic medical record system now used by some of the busiest emergency and specialty veterinary practices globally. Since its inception, Instinct has grown significantly and now supports more than 95,000 animal caretakers spanning hospitals across four continents, including university teaching hospitals and large specialty and emergency centers.
Instinct was founded out of frustration with the inadequacies of existing veterinary software—glitchy systems and workflow issues that complicated critical patient care and practice management. Beginning with Instinct Treatment Plan designed to eliminate missed charges and paperwork chaos, the company rapidly expanded to build Instinct EMR, a comprehensive electronic medical record system utilized by some of the world’s busiest emergency and specialty veterinary hospitals. Since its launch, Instinct has grown substantially and now supports over 85,000 animal caretakers across hospitals on four continents, including university teaching hospitals and multi-specialty center.
Instinct Science is majority-owned by veterinary professionals, signaling strong founder and industry alignment. The company has attracted investment from Mainsail Partners, as evidenced by Mainsail’s mention in connection with the company portfolio. Instinct’s rapid revenue growth—302% from 2020 to 2023—earned it a spot on the 2024 Inc. 5000 list of fastest-growing private companies in America, underscoring its scaling success and robust business model.
Instinct’s core product is the Instinct EMR platform, a cloud-based practice management and workflow system designed specifically for veterinary hospitals. It includes integrated digital treatment sheets, patient safety warnings, live invoice auditing, and e-prescribing capabilities. The software improves clinical workflows, revenue capture, and patient care by centralizing key operational functions. Instinct also offers complementary tools such as the Instinct Treatment Plan to optimize billing and care delivery.
The acquisition of VetMedux in 2024 marked a major strategic expansion for Instinct Science, roughly doubling its workforce and integrating essential veterinary education and drug reference platforms into its portfolio. VetMedux’s products, notably Clinician’s Brief and Plumb’s Veterinary Drugs, reach over 260,000 veterinarians globally. This move enables Instinct to combine SaaS workflow expertise with high-quality clinical content, creating a more comprehensive ecosystem for veterinary practices aimed at improving patient outcomes and staff efficiency.
Instinct continues to innovate by adding features such as inventory management, customer communications, and open API integrations. These enhancements are designed to further improve practice profitability, simplify workflows, and enhance client experience. The company emphasizes creating seamless, intuitive tools built by veterinarians for veterinarians to address practical challenges in clinical settings.
Instinct Science’s culture is deeply rooted in veterinary care and technology expertise, with a majority veterinarian ownership structure reflecting its commitment to patient-centered innovation. Employees report a highly positive workplace experience, with recent data showing 93% employee approval, which is significantly higher than the typical U.S. company benchmark. The team comprises veterinary professionals, specialists, technicians, practice managers, and engineers who remain actively engaged in clinical practice or bring direct clinical insights to product development.
Instinct serves a broad user base of more than 95,000 animal caretakers spanning thousands of veterinary hospitals worldwide, including advanced specialty centers, university teaching hospitals, and emergency practices. Its tools support not only large and multi-location corporate practices but also general veterinary practices seeking modernized, efficient workflows. By integrating clinical decision support, practice management, and educational resources, Instinct fosters a connected veterinary community focused on improving care quality and practice operations.
Instinct Science
By Instinct Science
