Guusto is an employee recognition and rewards platform designed to help organizations build positive workplace cultures and improve employee engagement. The platform allows HR and operations leaders to create and manage recognition programs that cater to both office and frontline employees.
Guusto was founded in 2013 by Joe Facciolo and Skai Dalziel. Initially, it started as a consumer app for sending drinks to friends but later pivoted to focus on employee recognition and rewards. The company has grown steadily, emphasizing sustainable growth without relying heavily on venture capital.
Guusto has raised a total of $146K through equity crowdfunding and seed rounds. The company has maintained a focus on sustainable growth, avoiding the pressures of venture capital funding, which allows them to prioritize long-term company health over short-term metrics.
Guusto offers a variety of features designed to enhance employee recognition and rewards:
Guusto has not made any significant acquisitions but has focused on expanding its product offerings and improving its platform. Recent developments include a new platform release in March 2021, which introduced improved navigation, expanded languages and currencies, and streamlined reporting.
The new platform release in 2021 brought several enhancements:
Guusto's core values emphasize feedback, growth mindset, caring for colleagues, and taking initiative. The company focuses on creating a safe environment for honest feedback, encouraging diverse opinions, and supporting an equitable and inclusive culture. They also prioritize sustainable growth and have integrated their core values into their operations, including using their own platform for employee recognition.
Guusto serves a diverse range of industries, including healthcare, retail, hospitality, manufacturing, and financial services. The platform is designed to be inclusive, supporting both office and frontline employees. Guusto has a strong community of users who appreciate the platform's ease of use, flexibility, and positive impact on company culture.
