Formidable Form

Name: Formidable Form
Brand: Strategy11, LLC. Formidable Forms
SKU: 691aaa3625b481d74189f056
Rating: 4.5 (351 reviews)

Overview of Formidable Form Software Company

Formidable Forms is a powerful WordPress form builder plugin designed for advanced form creation, data management, and application-style functionality. It allows users to build complex forms—including multi-step forms, calculators, payment forms, directories, and registration systems—using a flexible drag-and-drop interface. The platform supports conditional logic, advanced styling, form automation, data visualization, and integration with CRM, email marketing, and payment gateways. Formidable Forms is especially useful for businesses, developers, and agencies that need highly customizable forms and the ability to transform submitted data into charts, listings, and applications directly on WordPress sites.

Founding and Growth

Founded: 2011.
Parent Company: Owned and operated by Strategy11 LLC.
Focus: Provider of advanced WordPress form building and data management solutions, empowering users to move beyond simple contact forms to create complex applications and custom solutions within the WordPress environment.

Funding and Valuation

Funding Status: One source suggests the company is unfunded and privately held.
Valuation: However, another source reported a Series A funding round of $15M in May 2024, achieving a $90M valuation. The company is run by Strategy11 LLC.

Product Offerings and Features

Formidable Forms is the most advanced form builder plugin for WordPress, designed to build comprehensive solutions.

Core Functions: Drag-and-drop form building, utilizing over 300 form templates, and displaying form submissions on the site (using Formidable Views).
Advanced Features: Building custom applications, complex calculators (e.g., mortgage, pricing, investment), quizzes, digital signatures, generating PDF documents from form data, and creating conversational forms.
Monetization: Supports collecting one-time and recurring payments (Stripe, PayPal, etc.).

Formidable Form AI and New Features

The development focus is on building advanced, high-value features for professional users, such as seamless sync with Advanced Custom Fields (ACF) Front-End Forms, enhanced geolocation capabilities, and conversational form formats.

Company Culture and Values

The culture is centered on empowering professional website developers and clients to "build apps, accept payments, and automate workflows—all inside WordPress."
The team is a globally distributed, remote organization that prioritizes providing world-class support for users tackling large, complex projects.

User Base and Community

Primary Audience: Primarily targets professional website developers, agencies, and web-savvy businesses using the WordPress platform.
Use Cases: Used by organizations needing sophisticated, solution-focused forms like custom calculators, directories, listings, and full-featured internal web applications.

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