Ebsta is a UK-based SaaS company that provides a cloud-based revenue intelligence platform. It helps B2B sales teams improve forecasting accuracy, manage pipelines more effectively, and build stronger customer relationships by leveraging CRM, email, and calendar data. Ebsta integrates deeply with platforms like Salesforce and HubSpot, offering AI-powered insights that guide sales reps and leaders in real time.
Ebsta was founded in 2012 by Guy Rubin and Zac Roberts in London, England. The company emerged from a desire to solve long-standing inefficiencies in go-to-market (GTM) operations, particularly around CRM data quality and sales forecasting. Over the years, Ebsta has evolved from a CRM data enrichment tool into a full-fledged revenue intelligence platform. As of 2025, the company employs around 36 to 100 people, depending on the source.
Ebsta is a privately held, private equity-backed company. It has raised funding through at least one PE growth round, with ADG Prefcap listed as a key investor.
Ebsta’s platform is built around several core modules:
CRM Automation: Automatic syncing of emails, meetings, and contacts to maintain clean CRM data
Ebsta also includes a generative AI assistant that helps reps draft emails, summarize calls, and recommend next steps.
There are no publicly known acquisitions by Ebsta as of 2025. However, the company has significantly expanded its product capabilities over time, evolving from a CRM plugin into a comprehensive revenue intelligence suite. Its proprietary Revenue Insights as a Service (RIaaS™) model is a unique differentiator, combining data enrichment, guided selling, and analytics into a single platform.
Recent innovations include:
Ebsta positions itself as a company focused on predictable sales efficiency. Its culture emphasizes innovation, transparency, and customer success. The team is described as agile and customer-centric, with a strong focus on solving real-world sales challenges through technology.
Ebsta claims to support over 8,000 companies globally. Its users range from high-growth startups to enterprise sales teams, particularly those using Salesforce or HubSpot. The platform is especially popular among revenue operations (RevOps), sales enablement, and sales leadership teams. Ebsta also maintains a growing community through webinars, benchmark reports, and thought leadership content.
Ebsta
By Ebsta Ltd
