CartStack
By CartStack
CartStack is a privately held software company founded in 2012 and headquartered in Minneapolis, Minnesota. It specializes in abandoned cart re-marketing solutions for e-commerce and online reservation systems, helping businesses recover lost revenue by automatically tracking users who abandon their shopping carts or booking processes and sending optimized, personalized reminders via email, SMS, and push notifications. The company’s technology integrates seamlessly with major e-commerce platforms and can be set up quickly, often within 15 minutes, making it accessible to small and medium-sized businesses as well as larger enterprises. CartStack also offers on-site engagement tools such as exit intent pop-ups and conversion nudges to reduce bounce rates and increase customer capture.
CartStack was co-founded by Brett Thoreson and Dave Mattson, who drew on their experience working with Best Buy’s email marketing team, where they witnessed the powerful impact of cart abandonment recovery campaigns. Motivated to bring similar solutions to smaller e-commerce businesses, they launched CartStack initially as a retail-focused platform. Early success with beta customers led to rapid organic growth, and the company soon attracted interest from the hospitality sector. This prompted the launch of RezRecover, a hospitality-specific product addressing the $10 billion booking abandonment problem faced by hotels and agencies. Over nearly a decade, CartStack has steadily grown by focusing on sustainable, customer-centric development rather than rapid scaling or venture capital-driven expansion.
The company’s leadership emphasizes steady, organic growth and profitability, avoiding the typical startup hype cycle. This pragmatic approach has allowed CartStack to build a loyal customer base and maintain a strong reputation in the e-commerce and hospitality marketing spaces.
CartStack’s core product revolves around abandoned cart and booking recovery through automated, multi-channel remarketing campaigns that include email, SMS, and push notifications. Its features include real-time cart abandonment alerts, dynamic coupon generation for personalized incentives, and robust on-site retention tools such as exit intent offers, delayed pop-ups, and early email capture forms. The platform supports A/B testing and detailed analytics to optimize campaign performance. Additionally, CartStack’s RezRecover product extends these capabilities specifically to the hospitality industry, helping hotels recover lost bookings and increase direct revenue.
CartStack has expanded its product suite organically, most notably by launching RezRecover to serve the hospitality sector. This product diversification reflects the company’s responsiveness to market demand and its ability to adapt its core technology to new verticals.
CartStack continuously iterates on its platform with quick development cycles, adding features such as SMS reminders, push notifications, and enhanced data integrations via APIs and webhooks. The company also emphasizes personalization technologies, including AI-driven product recommendations and tailored messaging, to improve conversion rates.
CartStack’s leadership fosters a pragmatic, steady-growth culture focused on long-term sustainability and customer success rather than rapid scaling or hype. The founders value a work environment that supports balance and meaningful work, emphasizing transparency, responsiveness, and hands-on customer support. The company prides itself on providing real, accessible help with no reliance on chatbots, ensuring clients receive personalized guidance throughout setup and ongoing use.
CartStack serves a diverse user base of over 1,000 businesses spanning retail e-commerce and hospitality, including independent hotels and agencies. Its clients benefit from recovering millions in lost revenue through effective remarketing campaigns. The company maintains an engaged community by offering responsive customer support, educational resources, and a commitment to continuous improvement based on user feedback. This customer-first approach has earned CartStack a strong reputation for reliability and results in the competitive cart recovery market.
