YouScan is an AI-powered social media listening and image recognition platform that helps brands monitor, analyze, and respond to online conversations. It enables companies to understand what customers are saying, showing, and feeling across digital channels. The platform combines natural language processing (NLP), machine learning, and computer vision to deliver actionable insights from both text and visual content. YouScan is trusted by over 600 global brands and agencies, including Nestlé, L’Oréal, PepsiCo, Coca-Cola, Samsung, and McDonald’s.
YouScan was founded in 2009 in Kyiv, Ukraine by Alexey Orap, Leo Lytvynenko, and Alexander Sirach. The company began as a social media monitoring tool and evolved into a full-fledged AI-driven analytics platform. Over the years, YouScan has expanded its global footprint with offices in Kyiv, Limassol (Cyprus), Warsaw, Mexico City, and New York. It has also participated in programs like Microsoft BizSpark and NVIDIA Inception, which supported its early-stage growth and AI development.
YouScan has raised approximately $2.05 million in funding across multiple rounds. Key investors include Kinnevik, VNV Global, and Openfund. The most recent funding round was a $2 million seed round in July 2022. While its exact valuation is not publicly disclosed, its estimated annual revenue is around $13.4 million, with a team size of 70–96 employees.
YouScan’s platform offers a wide range of features tailored for marketing, PR, customer experience, and research teams. Core capabilities include:
In 2018, YouScan acquired BrandSpotter, a move that strengthened its capabilities in brand monitoring and competitive intelligence. The company has continued to expand its product suite with innovations like Visual Insights and Insights Copilot, positioning itself as a leader in AI-driven social intelligence.
Recent product developments include:
YouScan promotes a transparent, purpose-driven culture known internally as the “YouScan OS.” The company emphasizes continuous improvement, ethical business practices, and employee well-being. In 2024, YouScan was listed among Newsweek’s Top 100 Most Loved Workplaces, and in 2025, it ranked in the Top 10 Global Most Loved Workplaces. The company also introduced a 4-day workweek during the summer months, reflecting its commitment to work-life balance.
YouScan serves a diverse user base of over 600 clients, ranging from multinational corporations to agile startups. Its community includes marketers, PR professionals, researchers, and customer experience teams. The platform is particularly popular in industries like FMCG, retail, automotive, and media, where real-time consumer insights are critical. YouScan also supports humanitarian efforts, such as helping DonorUA track blood donation needs across Ukraine.
