YouLi is a travel technology startup founded to simplify and empower group travel planning and management. It provides a SaaS platform tailored for multi-day group trips such as tours, retreats, destination weddings, and educational trips. The company’s mission is to help travel professionals create unique, customized, and transformational travel experiences while fostering a more sustainable travel industry by supporting small operators who prioritize responsible tourism and local community benefits.
YouLi was founded in 2016 by Jennifer Fein, inspired by her own experience organizing a destination wedding in Jordan. Frustrated by the inefficiency of spreadsheets and emails, she developed the first version of YouLi to streamline group travel coordination. The platform evolved from a simple prototype into a reliable SaaS product under the leadership of co-founder Bron, who built the product from scratch and managed its cloud migration.
YouLi has received angel investment from individuals such as Paul Boxer, Paul Baron, and the Melbourne Angels.
Booking engine and itinerary builder.
Registration pages and document hub.
Automated invoicing, payment reminders, and task reminders.
Integration with Zapier for advanced automation.
Seamless integration with websites, email marketing platforms, payment systems, CRMs, and stock image libraries.
Traveler portals to eliminate spreadsheets and email clutter.
The company has expanded its product capabilities by partnering with organizations such as the Transformational Travel Council (TTC) to manage their community of travel professionals. This partnership aims to enhance networking, collaboration, and innovation within the transformational travel sector, with plans to launch a community management platform powered by YouLi.
Enhanced automation features with Zapier integration.
Community management tools for TTC members to network and collaborate.
Monthly webinars and live Q&A sessions to support users with best practices and training.
YouLi’s culture is fully remote and globally distributed, reflecting its commitment to diversity and flexibility. The company values sustainability, supporting small travel businesses that educate travelers and give back to local communities. Founder Jennifer Fein emphasizes technology as a tool to empower everyone, not just tech experts, highlighting inclusivity and user-centric design.
YouLi serves thousands of travel professionals worldwide, including tour operators, retreat leaders, travel agencies, and educational trip organizers. Their users benefit from streamlined workflows, automation, and integration capabilities that simplify complex group travel logistics.
