Yegertek is a Dubai-based technology company specializing in customer engagement and loyalty solutions. Founded in 2018, the company has quickly established itself as a significant player in the customer experience and loyalty tech solutions space, particularly in the UAE and surrounding regions.
Yegertek was established in 2018 by Sajid Azmi, who serves as the Founder and CEO. The company's name is derived from the German word for "warrior," reflecting its ambition to revolutionize the customer experience space. Since its inception, Yegertek has experienced rapid growth, transitioning from a rising star to a market leader in developing and delivering data-led CRM, eCommerce, and mobility solutions with a focus on customer experience and loyalty.
In 2021, Yegertek received funding from NB Ventures, a GCC and India-focused Venture Capital firm led by Dubai's retail and technology investor, Neelesh Bhatnagar. While the exact amount was undisclosed, this funding round raised Yegertek's valuation to $6.25 million. This investment is expected to propel the company into its next phase of expansion.
Yegertek's primary product is Engage365, a comprehensive Customer Engagement solution powered by Microsoft Dynamics CRM. Key features of Engage365 include:
Customer Analytics for a holistic view of the customer journey
Clienteling solutions for superior customer experiences
CRM tools for capturing and extracting customer insights
Third-party integration capabilities
Reward and retention programs
Omni-channel transaction view
Member 360 View
Loyalty reports and points ledger
Member vouchers system
Rule engine for loyalty program management
The company also offers a proprietary solution called Puzzle, a custom rule engine, along with cutting-edge analytics capabilities.
Yegertek's culture appears to be centered around innovation, customer-centricity, and continuous improvement. Their mission is to empower organizations through technology and strategy to build deeper and stronger customer relationships. The company values a partnership approach with clients, focusing on providing care and intention for their well-being rather than a typical vendor-client relationship.
Yegertek serves a diverse range of industries, including hospitality, financial institutions, F&B, e-commerce, and retail enterprises. Their client base includes both B2B and B2C companies. Some notable clients mentioned are:
Harvey Nichols in Qatar
eCabs – a leading cab hailing service in Malta
A leading casual dining restaurant chain across the GCC
