Wholesale Suite is the flagship product of Rymera Web Co, a prominent WordPress software company based in Brisbane, Australia. Founded with a vision to simplify complex e-commerce workflows, the company has grown into a significant player in the WooCommerce ecosystem, serving over 25,000 active stores. Rymera Web Co is led by founder and CEO Josh Kohlbach, a software engineer with a background in Computer Science and Artificial Intelligence. The company's philosophy centers on modular, high-performance software that integrates natively with WordPress, avoiding the bloat of all-in-one solutions while maintaining deep feature sets. Over the years, Rymera has expanded its portfolio to include other essential WooCommerce tools like Advanced Coupons and WC Vendors, positioning itself as a comprehensive solutions provider for serious online retailers who need enterprise-grade functionality within the flexibility of the WordPress platform.
Wholesale Suite was founded in 2014 by Josh Kohlbach in Brisbane, Australia. The genesis of the product came from a practical need identified during Kohlbach's time running a marketing agency. He observed that many of his skincare and furniture manufacturing clients struggled to manage wholesale orders on their WooCommerce sites, often resorting to manual invoicing or maintaining separate, costly storefronts. Recognizing a gap in the market for a professional, role-based B2B solution for WordPress, Kohlbach developed the initial 'Wholesale Prices' plugin. The product gained rapid traction on the WordPress repository due to its stability and ease of use. This early success allowed Kohlbach to transition from agency work to full-time product development, eventually incorporating as Rymera Web Co. Since then, the founding team has grown into a distributed global group of over 20 professionals dedicated to e-commerce innovation.
Wholesale Suite and its parent company, Rymera Web Co, are primarily bootstrapped and founder-led organizations. Unlike many Silicon Valley startups, Rymera has focused on organic growth fueled by product revenue rather than external venture capital. This self-funded model has allowed the company to maintain a customer-centric roadmap and a focus on long-term stability. The company's strong financial health is evidenced by its strategic acquisitions; in May 2023, Rymera officially acquired 'WC Vendors,' a leading multivendor marketplace plugin with over 10,000 active installations. They also acquired 'AdTribes' (Product Feed Pro) to bolster their marketing technology stack. These moves demonstrate that while the company avoids traditional VC funding rounds, it actively reinvests its profits into expanding its ecosystem and acquiring complementary technologies to better serve the WooCommerce community.
The company's core offering is the 'Wholesale Suite Bundle,' which consists of three primary plugins designed to handle the entire B2B lifecycle. 'Wholesale Prices Premium' is the engine for complex discount rules, tiered pricing, and tax/shipping restrictions. 'Wholesale Order Form' provides a streamlined, one-page shopping interface optimized for bulk buyers. 'Wholesale Lead Capture' manages the recruitment and onboarding of new B2B partners via custom registration forms and automated approvals. Recently, the company introduced 'Wholesale Payments,' a module that integrates with Stripe to offer Net 30 terms and automated professional invoicing. Beyond the Wholesale Suite, Rymera offers 'Advanced Coupons' for sophisticated loyalty programs, 'WC Vendors' for marketplace functionality, 'AdTribes' for product feed management, and 'StoreAgent,' an AI-powered assistant designed to automate product content creation and SEO for WooCommerce.
While headquartered in Brisbane, Australia, Wholesale Suite has achieved global market penetration, with customers in over 100 countries. The product's expansion strategy has been heavily driven by its active translation and localization efforts. The suite supports several major languages including French, German, Spanish, and Arabic, often through community-contributed translations that the company officially vets and maintains. Geographically, the United States, United Kingdom, and Australia remain their largest markets, but there is significant growth in the Middle East and Europe as B2B e-commerce shifts from traditional sales to digital self-service. The company maintains a remote-first culture with team members across different time zones, ensuring nearly 24-hour support coverage for its international user base. Their expansion into the multivendor space via the WC Vendors acquisition signals a strategic move to dominate complex e-commerce niches globally.
In the last 12-18 months, Wholesale Suite has undergone significant modernization to keep pace with the evolving e-commerce landscape. A major milestone was the release of 'Wholesale Payments,' which allows B2B customers to pay via invoices with flexible terms (Net 30/60/90) directly through Stripe, a feature previously missing from the core suite. The platform also achieved full compatibility with High-Performance Order Storage (HPOS), WooCommerce's new database architecture, ensuring that high-volume wholesale stores can process thousands of orders without performance degradation. Other recent updates include a revamped Order Form with enhanced AJAX search capabilities, improved PDF invoice generation, and better integration with 'StoreAgent' (Rymera's AI tool) to help wholesalers generate B2B-specific product descriptions. They have also introduced more granular 'Minimum Order' rules that can be applied to specific product categories rather than just the whole cart.
Rymera Web Co prides itself on a culture of 'Product Excellence and Remote Flexibility.' The company operates as a distributed team, valuing autonomy and clear communication over traditional office structures. Their core values center on building 'useful, high-quality tools that solve real problems,' which is reflected in their extensive documentation and proactive customer support. The founder, Josh Kohlbach, is an active voice in the WordPress community, contributing to Forbes and Entrepreneur, which fosters a culture of thought leadership and innovation. The team places a high emphasis on work-life balance and continuous learning, often providing stipends for professional development. This stability-first approach has resulted in high employee retention and a reputation for being a 'steady hand' in the often-volatile world of WordPress plugins, where many competitors are frequently bought by large conglomerates.
Wholesale Suite maintains a vibrant user community focused on professional e-commerce growth. The company hosts the 'Store Owner Tips' Facebook group, where over 5,000 entrepreneurs share strategies for scaling their wholesale and retail businesses. They also provide an extensive 'Knowledge Base' with hundreds of articles ranging from basic setup to complex developer tutorials. Beyond digital forums, the company is a frequent sponsor of WordCamps globally, and CEO Josh Kohlbach is a regular speaker at e-commerce conferences. They offer a 'Free Wholesale Guide' and a 'Wholesale Price Calculator' as educational resources for new businesses. Their developer ecosystem is supported by well-documented hooks and filters, allowing a community of third-party agencies and freelancers to build custom extensions and integrations on top of the Wholesale Suite platform, further solidifying its place as an industry standard.
Wholesale Suite
By Rymera Web Co Pty Ltd
