TrafficGuard

TrafficGuard offers a streamlined setup designed to get businesses protected from click fraud quickly and efficiently.

1. Initial Consultation & Free Check-Up
   • Businesses can start with a free traffic check-up for Search or Mobile campaigns.

   • This helps assess the level of invalid traffic and tailor the solution accordingly.

2. Platform Integration
   • TrafficGuard integrates with major ad platforms like Google Ads, Meta (Facebook/Instagram), and mobile attribution tools.

   • Integration typically involves connecting ad accounts and setting up tracking parameters.

3. Real-Time Monitoring Setup
   • Once integrated, TrafficGuard begins monitoring impressions, clicks, and conversions in real time.

   • The system starts identifying and blocking invalid traffic immediately.

4. Custom Configuration
   • Businesses can configure brand exclusions, audience targeting filters, and reporting preferences.

   • Advanced users may set up shadow campaigns or data filters for deeper insights.

5. Analytics & Reporting
   • The platform provides a full analytics suite for visibility into fraud patterns and campaign performance.

   • Users can access dashboards to track ROI improvements and traffic quality.

6. Ongoing Optimization
   • TrafficGuard continuously updates its fraud detection algorithms.

   • Businesses can work with TrafficGuard’s support team or data scientists to refine protection strategies.

Estimated Timeline

• Basic Setup: A few hours to a couple of days, depending on the complexity of your ad accounts.

• Full Optimization: Typically within 1–2 weeks, including configuration and performance tuning.

TrafficGuard allows businesses to tailor their fraud protection based on campaign type, platform, and scale. Here are the key customization features:

• Platform-Specific Products:
  • Search: Protects Google Search campaigns with real-time analytics and automated fraud prevention.
  • Affiliate: Includes custom AMP integration, user journey analysis, and misattribution prevention.
  • Mobile: Offers customized MMP integration, click-level and event-level verification, and unlimited partner integrations.

  • Meta (Facebook/Instagram): Available for clients already using another TrafficGuard product; includes cross-channel audience exclusions.

• Enterprise Features:
  • Unlimited ad spend, domains, clicks, users, and ad accounts.
  • Custom IP range exclusions and CPC optimization.
  • Real-time analytics and automated fraud prevention.

  • Dedicated support and advanced reporting dashboards.

• Custom Validation Rules:
  • Businesses can define their own exclusion logic, conversion tracking parameters, and fraud thresholds.

TrafficGuard uses a freemium and usage-based pricing model. Here's how it generally breaks down:

• Search protection starts at a percentage of your Google Ads spend.

• Affiliate protection begins at a fixed monthly rate, typically for mid-sized businesses.

• Mobile protection is priced higher, reflecting the volume of impressions and events it covers.

• Meta protection is custom-priced and only available to existing clients.

As for extra costs:

• Setup fees may apply for enterprise-level onboarding, especially if complex integrations are needed.

• Maintenance is included in the subscription—TrafficGuard continuously updates its fraud detection algorithms.

• Support varies by plan. Paid plans include dedicated support, while free users may have limited access to help channels.

TrafficGuard provides a structured onboarding experience designed to help users get up and running quickly:

• Help Center Access: New users can explore a comprehensive Help Center with articles, tutorials, and product guides.

• Dedicated Support: Paid plans include access to a dedicated support team for troubleshooting, optimization, and strategic guidance.

• Live Assistance: Enterprise clients often receive personalized onboarding sessions and account management support.

• Product Walkthroughs: Interactive dashboards and intuitive UI updates make it easier for users to navigate and understand the platform.

• Ongoing Education: TrafficGuard regularly updates its documentation and offers insights into best practices for fraud prevention.

TrafficGuard takes data protection seriously, especially given the sensitive nature of ad traffic and attribution data:

• Real-Time Threat Detection: The platform uses anomaly detection, classification models, and predictive machine learning to identify and block fraud as it happens.

• Privacy Compliance: While specific certifications aren't listed, TrafficGuard operates in line with global data protection standards like GDPR.

• Secure Integrations: Connections to ad platforms and mobile measurement partners are encrypted and designed to minimize exposure.

• Data Filtering: Users can control what data is analyzed and excluded, adding another layer of privacy and customization.

TrafficGuard maintains a proactive release cycle to stay ahead of evolving fraud tactics:

• Regular Updates: Product enhancements and new features are released frequently, with major updates grouped by year.

• Recent Improvements: In 2024, TrafficGuard rolled out a refreshed user interface, improved dashboard metrics, and a new Protection Graph for better fraud benchmarking.

• Enterprise Rollouts: Updates for enterprise clients are managed in phases to ensure smooth transitions and minimal disruption.

• Release Notes: Users can track all changes through the Product Updates section, which includes detailed notes and rollout timelines.

TrafficGuard treats your data with full respect and transparency:

• You Own Your Data: As the client, you retain complete ownership of all data processed through the platform.

• Privacy Compliance: TrafficGuard complies with global privacy regulations like GDPR and CRPA, ensuring your rights to access, correct, or delete your data are protected.

• Portability: If you need to transfer your data, TrafficGuard supports data portability requests, especially for clients with direct service agreements.

• Processor Role: TrafficGuard acts as a data processor, meaning it handles data on your behalf and follows your instructions regarding its use.

TrafficGuard is built to flex with your organization’s needs:

• Flexible Plans: You can choose service tiers based on your traffic volume, ad spend, and fraud protection requirements.

• Real-Time Adaptability: Whether you're launching a major campaign or scaling back, the platform adjusts without requiring a full overhaul.

• Enterprise Options: Larger organizations can negotiate custom terms, including volume-based pricing and dedicated support.

• Seasonal & Performance Scaling: Ideal for businesses with fluctuating ad activity—TrafficGuard helps maintain protection and performance regardless of scale.

• No Long-Term Lock-In: You’re free to scale up or down as needed, making it a practical choice for dynamic marketing environments.

TrafficGuard’s terms and conditions reflect standard practices for SaaS and ad tech platforms, with a few key points:

• Automatic Renewal: Contracts may include auto-renewal clauses, meaning services continue unless canceled within a specified notice period.

• Cancellation Process:
  • Users can request cancellation through their account settings or by contacting support.

  • For full disconnection, users must remove TrafficGuard’s access from their ad platforms (e.g., Google Ads).

• Notice Period: Cancellation typically requires advance notice—often 30 days before the renewal date—to avoid automatic extension.

• Payment Terms:
  • Invoices are due within 30 days unless otherwise agreed.

  • Late payments may incur interest charges (e.g., 1.5% per month or the legal maximum).

• Warranty & Liability:
  • A 12-month warranty is offered on services, covering defects in workmanship or materials.

  • TrafficGuard is not liable for delays caused by force majeure events or third-party actions.

• Contractual Supremacy: Any prior agreements or verbal commitments are superseded by the written contract terms.

• Confidentiality: All proprietary data, specifications, and proposals remain the property of TrafficGuard and must not be disclosed.

TrafficGuard embeds compliance into its platform architecture to meet global regulatory and industry standards:

• GDPR (General Data Protection Regulation): Ensures data rights for EU citizens, including access, correction, and erasure.

• CRPA (California Rights and Privacy Act): Complies with California’s consumer privacy laws.

• IAB Consent Framework: Implements consent management protocols for digital advertising.

• Tier 1 Cloud Infrastructure: Hosted on secure, high-availability platforms that meet the most rigorous industry standards.

• MRC Guidelines: TrafficGuard’s invalid traffic detection aligns with Media Rating Council standards for ad verification.

• Encryption & Access Control:
  • Data is encrypted both at rest and in transit.

  • Full identity and access management ensures granular control over data visibility.

• Service Provider Role: TrafficGuard acts as a data processor, handling data on behalf of clients and honoring subject access requests in accordance with privacy laws.