The TINT Virtual Try-On Platform is a product of Banuba, a leading augmented reality (AR) and artificial intelligence (AI) company. Banuba specializes in AR solutions, including face tracking, virtual try-on, and virtual backgrounds. The TINT platform is designed to revolutionize the online shopping experience for beauty and fashion products by allowing users to virtually try on makeup, eyewear, jewelry, and other accessories in real-time. Banuba’s technology focuses on providing ultra-realistic product simulations, helping brands enhance customer engagement and boost online conversions.
Banuba was founded in 2016 with a mission to innovate in the AR space by offering cutting-edge face tracking and virtual try-on technologies. Over the years, Banuba has grown significantly, expanding its product portfolio to include multiple SDKs (Software Development Kits) for AR filters, video editing, and virtual try-ons. The company has established itself as a key player in the AR industry, particularly in the beauty and fashion sectors. Banuba’s growth has been driven by the increasing demand for immersive digital experiences across industries like eCommerce, social media, and retail.
Banuba has raised a total of $12 million across two funding rounds. The most recent round was a Series B in 2018, where the company secured $7 million from investors such as VP Capital and Larnabel Ventures. These investments have supported Banuba’s research and development efforts, allowing the company to innovate continuously in the AR space.
The TINT Virtual Try-On Platform offers a wide range of features designed to enhance user engagement and improve business outcomes:
Real-Time Virtual Try-On: Users can try on up to 9 makeup products simultaneously in real-time, including lipstick, blush, eyeshadow, mascara, and more.
AI-Driven Recommendations: The platform uses AI to analyze over 200 facial parameters (e.g., skin tone, face shape) to provide personalized product recommendations.
Ultra-Realistic Product Representation: TINT provides accurate simulations of makeup textures such as matte, glossy, satin, and natural finishes.
Multiplatform Support: The platform is accessible on smartphones, computers, and even in-store smart mirrors.
Expanded Product Types: In addition to makeup, TINT supports virtual try-ons for eyewear (glasses/sunglasses), jewelry (rings, necklaces), headwear (hats), scarves, bracelets/watches.
Gift Selection Feature: Users can upload a picture of another person to receive AI-driven recommendations for gifts.
Quick Integration: Businesses can integrate TINT into their online stores within 2 weeks.
Banuba has expanded its product offerings over time. Initially focused on makeup try-ons, TINT now supports additional categories like eyewear and jewelry. This expansion allows brands from various industries—beyond cosmetics—to benefit from virtual try-on technology. The addition of features like gift selection also reflects Banuba’s commitment to enhancing user experience while driving business outcomes.
Recent updates to the TINT platform have introduced new features aimed at improving both user experience and business performance:
Expanded Product Types: Support for items beyond makeup such as headwear, rings, necklaces, scarves, bracelets/watches.
Gift Selection Feature: This feature simplifies gift shopping by allowing users to upload a picture of someone else and receive personalized recommendations based on that person’s facial features.
These updates reflect Banuba’s dedication to continuous innovation in response to market demands.
Banuba prides itself on being an innovative tech company with a focus on creating immersive digital experiences through AR. The company values customer-centricity and aims to provide businesses with tools that enhance user engagement while delivering measurable results. This is evident from their decision to offer free digitization of makeup products until December 31st as part of their effort to grow conversions rather than profit from digitization fees. Banuba also emphasizes privacy and security by ensuring that all data processing happens locally on users’ devices.
TINT Virtual Try-On Platform is trusted by over 100 clients globally across industries such as beauty retail, cosmetics eCommerce platforms, eyewear brands, jewelry retailers, and more. Notable success stories include:
A Brazilian cosmetics brand that saw its add-to-cart rate increase from 3% to 20.15% after implementing TINT.
A virtual try-on event that generated $900,000 in revenue within just four hours.
The platform has also been adopted by niche cosmetics brands looking to expand their reach through innovative digital solutions. With over 22,000 digitized products available out-of-the-box and rapid product digitization services (within 48 hours), TINT has become a go-to solution for businesses looking to enhance their digital shopping experience.
TINT Virtual Try-On Platform
By Banuba
