Soona is a virtual product photography studio that operates in the e-commerce industry. It provides product photography and video production services, primarily serving sectors such as beauty, skincare, health, wellness, food, beverage, clothing, shoes, jewelry, pet products, home, garden, and technology. Founded in 2018 by Liz Giorgi and Hayley Anderson, Soona is headquartered in Denver, Colorado.
Soona was founded with the vision of enhancing the work of creatives through technology and making high-quality custom content accessible to brands of all sizes. The company has experienced significant growth since its inception, expanding its client base to over 17,000 brands and capturing more than 4 million product photos and videos.
Soona has raised a total of $53.12 million over nine funding rounds. The latest funding round was a Series B - II for $2.58 million on July 8, 2023. The company's valuation in April 2021 was $45 million. Notably, Soona raised $35 million in a Series B round led by Bain Capital Ventures in January 2022.
Virtual Studio: Brands can ship their products to Soona's studios and participate in real-time photoshoots via an online platform.
AI-Powered Tools: The Media Editor allows brands to customize content by removing or changing backgrounds quickly.
Fast Turnaround: Soona promises a 24-hour delivery time for creative assets.
Affordable Pricing: Photos are priced at $39 each, while video clips are $93.
Soona has made strategic acquisitions to enhance its offerings. In March 2024, it acquired Colorful to expand its capabilities further. The company plans to open micro-studios in various locations to facilitate product drops and mini studio sessions.
Recently, Soona introduced several AI-powered features aimed at optimizing e-commerce visuals. These include the "Soona Score," which provides actionable insights into product listing content using AI. Additionally, the company is developing tools like "Listing Fixer" to offer real-time recommendations for improving product listings.
Soona is committed to creating a supportive environment for creatives. It offers competitive salaries with performance incentives, comprehensive health benefits, a matching 401K plan, unlimited PTO, and other perks like student loan forgiveness. The company emphasizes diversity and inclusion within its workforce. Soona also advocates for using AI ethically to enhance human creativity rather than replace it.
Soona serves a diverse range of clients across various industries. It has worked with over 17,000 brands and continues to expand its user base by providing innovative solutions that cater to the evolving needs of e-commerce businesses.
