SimplyMeet.me

Name: SimplyMeet.me
Brand: SimplyMeet.me
SKU: 691703331bb5aaf4a993ab07
Rating: 4.7 (271 reviews)

Overview of SimplyMeet.me Software Company

SimplyBook.me is a Cyprus-based SaaS provider specializing in online appointment scheduling for businesses of all sizes—freelancers to enterprises. Founded in 2001 as Notando Ltd. (later DoReserve.com), it officially rebranded to SimplyBook.me in 2011. The company operates four global offices, with main headquarters in Limassol, Cyprus.

Founding and Growth

2001–2009: Originated as an internal reservation system for Iceland’s Vaka Ltd.
2009: Officially launched SimplyBook.me with a simplified registration process.
2011: Name change to enhance branding and global appeal.
2023–2025: Reached $5.4M annual revenue, scaled to ~49 employees by mid-2025.
User adoption: Over 50,000 companies, 30 million bookings across 200+ countries; verified usage by 4,161–9,601 live sites.

Funding and Valuation

Privately held and acquired by team.blue in September 2023.
Brunnur Ventures was identified as a minority investor.
PitchBook lists one buyout via a Private Equity-backed LBO.
Revenue estimates vary: $2.6 million (2024), rising to $5.4 million* by July 2025.

Product Offerings and Features

SimplyBook.me delivers a modular platform with over 60 customizable features across plans. Core and add-on features include:

Multi‐location, group, class/event bookings, memberships, waitlists, and ticketing
Built-in payment options: deposits, POS, Stripe, PayPal, Tap to Pay on admin apps
Custom brand control: domain, CSS, translations, white-labeling
Integrations: Facebook, Instagram, Google, Zoom, Teams, calendar sync, Zapier, Xero, QuickBooks
Notifications & analytics: email/SMS alerts, review collection, insight reports
Admin apps (iOS/Android): QR login, dark mode, AI-assisted search, customizable admin UI

SimplyMeet.me AI and New Features

June 2024: “Next Available” button, admin interface redesign
July 2024: “Book on LinkedIn” button; payment labels with SBPay.me
December 2023: Tap to Pay (Stripe), coupons, gift cards, AI-powered admin search
November 2023: Thermal printer invoices, tip functionality, integrations with QuickBooks/FreshBooks/Xero
March 2025: CEO interview on .blueprint podcast, security & hiring announcements

Company Culture and Values

Mission & Vision: Simplify online scheduling; customer-centric one-stop solution
Leadership includes Rut Steinsen (CEO), Ingvar Guðmundsson (Founder & VP Sales), Michail Benkovich (CTO)
Online presence emphasizes “freedom to do your work how you see fit”, rapid growth, 24/7 global support
Glassdoor rating ~3.0/5, with limited feedback highlighting autonomy but room for improvement

User Base and Community

Usage: 4,000–9,600+ live websites; BuiltWith cites ~23,973 tracked sites.
Industry reach: Retail (11%), Health & Fitness, Education, Manufacturing, Professional Services.
Territorial footprint: Top markets include US (~26%), UK (14%), France (10%), and Germany (10%), among ~200 countries serviced.
Customer testimonials: Applauded for powerful customization and seamless integration (Trustpilot, Glassdoor, Forbes).
Community engagement: Active newsletter updates, blog posts, webinars, and example use-cases by businesses like hair salons, clinics, and driving schools.

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