Simpli.fi is a leading programmatic advertising platform that provides comprehensive solutions for media buying, planning, and workflow management. The company serves over 2,000 media teams, agencies, and brands, offering advanced capabilities in mobile, video, display, OTT/CTV, native, and social advertising.
Simpli.fi was founded in 2010 and has grown significantly since its inception. The company is headquartered in Fort Worth, Texas, and has expanded its operations to serve a global client base. Over the years, Simpli.fi has continuously innovated and expanded its product offerings to meet the evolving needs of the advertising industry.
Simpli.fi has raised a total of $22.8 million in funding over eight rounds. The company is backed by prominent investors, including Blackstone Group and GTCR. The latest funding round was a private equity round raised on June 28, 20212.
Simpli.fi offers a wide range of products and features designed to streamline and enhance advertising efforts:
Simpli.fi has made several strategic acquisitions to expand its product offerings and capabilities:
Simpli.fi regularly updates its platform with new features to stay ahead in the competitive advertising landscape. Recent updates have focused on enhancing user experience, improving data analytics, and expanding targeting capabilities.
Simpli.fi prides itself on a culture of innovation, collaboration, and customer-centricity. The company values transparency, integrity, and continuous improvement, fostering an environment where employees are encouraged to share ideas and contribute to the company’s growth.
Simpli.fi serves a diverse user base, including media teams, agencies, and brands across various industries. The platform’s flexibility and scalability make it suitable for both small businesses and large enterprises. Simpli.fi also actively engages with its community through webinars, training programs, and industry events, ensuring users are well-supported and informed about the latest trends and best practices in programmatic advertising.
