Showell is a sales enablement platform designed to empower B2B sales teams by providing a comprehensive, AI-powered tool to manage, find, personalize, present, share, and track all sales content. The platform integrates sales content management, onboarding, training, and analytics to help sales teams deliver exceptional buyer experiences and close deals more efficiently. Showell supports offline access and offers branded sales apps, interactive presentations, digital sales rooms, and rich analytics on content and buyer engagement.
Showell was founded in 2012 by brothers Sami and Juha Suni in Finland. The idea emerged when they identified a common challenge faced by sales and marketing teams: how to efficiently get sales collateral into the hands of salespeople. Starting as a solution to this problem, Showell has grown into a leading sales enablement platform used by tens of thousands of sellers worldwide, with offices in Europe and the US. The company has steadily expanded its user base and product capabilities over more than a decade.
Showell has raised a total of approximately $1.25 million in funding, including a seed round and grants in 2014. The company also received acquisition offers in 2019 and 2021, indicating interest from potential acquirers. Despite this, Showell has maintained independent operations. Its revenue has grown steadily, reaching around $3.3 million in 2023 with a slight year-over-year growth of 1.6%. The company employs about 38 people, including 10 engineers and 12 sales representatives.
Showell offers an all-in-one sales enablement platform with key features including:
Showell emphasizes enabling every salesperson to achieve their sales quota by providing the right content and tools. The company culture is built around simplifying sales processes, fostering collaboration between sales and marketing, and ensuring continuous learning and development for sales teams. Showell promotes a user-centric approach, aiming to make sales enablement intuitive, fast, and enjoyable. The founders’ background in web development and entrepreneurship influences a culture of innovation and customer focus.
Showell serves a diverse user base across industries, including salespeople, dealers, marketers, and business leaders. It supports over 300 customers and tens of thousands of users worldwide. The platform is particularly valued for its ability to streamline sales content access and improve buyer engagement, making it popular among B2B sales organizations seeking to enhance productivity and sales outcomes.
