SerpAPI
By SerpApi, LLC
SerpApi is a developer-focused SaaS/API company that provides structured search engine results data (SERPs) via an API, positioning itself as infrastructure for SEO, market research, and AI applications that need reliable, real-time SERP extraction. The company is closely associated with large-scale browser-based collection (including CAPTCHA handling and geolocated requests) and emphasizes programmatic access to multiple SERP surfaces and rich result types. In late 2025, SerpApi’s market visibility increased further due to Google publicly announcing and filing a lawsuit alleging unlawful scraping and anti-cir
SerpApi was founded in 2017 by Julien Khaleghy, with the origin story tied to the founder’s difficulty scraping Google Images for machine learning training data and the need for a simpler “scrape + parse SERPs” API. The company is headquartered in Austin, Texas, and Khaleghy has publicly been described as the conceptual architect who relocated from Paris to Austin to build the business. Growth has been driven by rising demand for programmatic SERP data across SEO and, increasingly, AI/agent workflows that require fresh web-search context
SerpApi’s product portfolio centers on SERP extraction APIs (including Google-oriented endpoints) that return structured JSON and cover multiple result types (e.g., organic, maps/local, shopping, direct answers, knowledge panels) with rich fields such as prices, ratings, and reviews. Over time, the catalog has expanded into additional vertical endpoints (for example, a Google Finance API for extracting market and related news data), reflecting a strategy of packaging more SERP surfaces into ready-to-consume APIs. Expansion has also included brand/asset moves such as acquiring the SERP.com domain (reported as purchased for $210,000 and redirected), strengthening memorability within the search-data category.
SerpApi continues to launch new endpoints like the Google Finance API, which can extract stock performance, price movements, market data, company fundamentals, and related news from Google Finance pages.
The company publicly emphasizes support for modern SERP elements such as AI-generated answer boxes and other enriched result types, aligning its roadmap with evolving Google and other engine layouts.
SerpApi describes its team as “the best in the world in scraping, parsing, and testing,” driven by a strong vision for structuring APIs on top of chaotic public data.
External culture profiles list SerpApi among “people-first” companies, indicating an emphasis on autonomy, remote-friendly work, and values centered on trust and employee empowerment.
SerpApi’s LinkedIn page lists thousands of followers and positions the firm within the software development and web scraping ecosystem, with a customer mix of developers, SEO professionals, and data teams.
Sacra’s breakdown estimates that around 40% of revenue comes from AI startups (including well-known names such as OpenAI, Cursor, Perplexity, and Meta), about 40% from SEO and marketing companies, and the remaining 20% from other sectors like financial services.
