Second Nature, formerly known as FilterEasy, is a provider of subscription-based HVAC air filter fulfillment services. The company specializes in delivering the correct size HVAC air filters directly to customers’ doorsteps, ensuring timely replacements and improved air quality.
Second Nature was founded in 2012 and has grown significantly since its inception. The company has expanded its services and customer base, leveraging its innovative subscription model to address a common household need.
Second Nature has secured multiple rounds of funding to support its growth and expansion. Key funding milestones include:
The company has also utilized debt financing to support its operations and growth initiatives.
Second Nature’s primary product is its HVAC air filter subscription service. Key features include:
Second Nature has focused on expanding its product offerings and market reach through strategic acquisitions and product development. This includes enhancing its subscription services and exploring new markets to drive growth.
The company continually innovates its product offerings to meet customer needs. Recent updates include improved filter designs and enhanced delivery logistics to ensure timely and efficient service.
Second Nature prides itself on a customer-centric culture, emphasizing convenience, quality, and reliability. The company values innovation, sustainability, and customer satisfaction, striving to make a positive impact on indoor air quality and overall health.
Second Nature serves a diverse customer base, including homeowners, property managers, and businesses. The company’s subscription model has attracted a loyal community of users who appreciate the convenience and health benefits of regular air filter replacements.
Second Nature
By Second Nature
