Sarwa is a Dubai-based digital wealth management platform that offers investment solutions to residents in the UAE, Kuwait, Bahrain, and Saudi Arabia. Founded in 2017, Sarwa aims to make investing accessible, affordable, and transparent for everyone, regardless of their net worth, age, or background. The company leverages technology to provide easy-to-use investment tools and services, focusing on young professionals and first-time investors in the Middle East region.
Sarwa was co-founded by Mark Chahwan (CEO), Nadine Mezher (CMO), and Jad Sayegh (CTO) in 2017. The company launched its services to consumers in February 2018. Since then, Sarwa has experienced significant growth, expanding its product offerings and user base. The company has evolved from a robo-advisory firm to a comprehensive financial platform, adapting to market needs and user demands.
Sarwa has successfully raised several rounds of funding:
The company has raised a total of $16.3 million over 7 rounds of funding.
Its latest funding round was a Series B of $15 million in August 2021, led by Mubadala Investment Company.
Sarwa offers a range of financial products and services:
Sarwa Invest: A robo-advisory service providing automated, low-cost investment portfolios tailored to users' risk profiles and financial goals.
Sarwa Trade: A commission-free stock trading platform allowing users to buy and sell thousands of U.S. stocks and ETFs.
Sarwa Crypto: A service offering exposure to cryptocurrency investments.
Sarwa Save: A high-yield cash account providing a 3% annual interest rate.
Key features across these products include:
Low fees and no minimum account balances
Easy online account opening and management
Diversified portfolios using low-cost ETFs
Automated rebalancing and dividend reinvestment
Access to various investment options (conventional, halal, socially responsible)
Sarwa continually updates its platform with new features, including:
Launch of the Sarwa mobile app for iOS and Android
Introduction of Sarwa Trade for commission-free stock trading
Addition of Sarwa Crypto for cryptocurrency investments
Launch of Sarwa Save for high-yield cash accounts
Sarwa's culture and values are centered around:
Customer-centricity: Focusing on user needs and feedback
Innovation: Continuously improving and expanding their offerings
Accessibility: Making investing available to everyone
Transparency: Providing clear information about fees and investment strategies
Simplicity: Offering user-friendly interfaces and jargon-free communication
Sarwa's user base primarily consists of:
Young professionals in their late 30s and 40s
First-time equity investors (about 60% of customers)
Residents of UAE, Kuwait, Bahrain, and Saudi Arabia

Sarwa
By Sarwa Digital Wealth LTD
