SAP CPQ is a comprehensive configure, price, and quote solution that empowers sales teams to handle complex product configurations and pricing scenarios efficiently. It offers guided selling capabilities, enabling sales representatives to navigate through intricate product options and generate accurate quotes swiftly. SAP CPQ integrates seamlessly with SAP's suite of enterprise applications, ensuring consistency in pricing, product information, and customer data across the organization. By automating approval workflows and providing real-time analytics, SAP CPQ enhances sales agility and supports informed decision-making throughout the sales cycle.
SAP CPQ evolved from SAP’s acquisition of CallidusCloud in 2018. It was incorporated into the SAP Customer Experience portfolio to offer advanced sales configuration and quoting tools integrated with SAP's ERP and CRM systems.
SAP is a global enterprise software leader with a market capitalization of over $160 billion (as of 2024). SAP CPQ is a part of its broader suite of customer and revenue management tools, contributing to its recurring software revenue.
SAP CPQ is designed to handle complex configurations and enterprise-grade sales processes. Features include:
The acquisition of CallidusCloud brought CPQ and other revenue optimization tools into SAP’s ecosystem. SAP has since integrated CPQ with its Intelligent Enterprise strategy, embedding AI, analytics, and automation into the platform.
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SAP emphasizes sustainability, customer-centric innovation, and enterprise digital transformation. The company prioritizes security, compliance, and global operational excellence.
SAP CPQ is preferred by large enterprises and manufacturers with complex pricing and global operations. It is popular among organizations already using SAP ERP and CRM systems. SAP also fosters a global developer and partner community through its SAP Community and Sapphire event series.
