SalonBuilder is an established, US-based technology company specializing in website creation, appointment scheduling, and marketing tools for salons, spas, and the broader beauty, health, and wellness industries. Their platform offers an integrated suite of tools that enables beauty professionals to manage their entire business—from online appointment booking, custom website design, and product sales, to email marketing, staff management, and analytics.
SalonBuilder was officially founded in 2002 by Mike Cooper, Ryan Cooper, and Jeff Reichenthal, evolving from earlier industry-focused web initiatives in the late 1990s. After an initial venture called ClubSalon, the founding team pivoted to launch a new company, E-Laborative Technologies Ltd., with SalonBuilder as its flagship product. Over the years, the company has grown under the Cooper family's leadership, delivering solutions to both independent professionals and corporate clients, including high-profile brands like Paul Mitchell and Wella
SalonBuilder is a cloud-based platform tailored for beauty professionals, offering:
Instant Website Creation: Over 100 customizable design templates, free domain hosting, and mobile-optimized layouts.
Integrated Appointment System: Real-time booking, calendar management, client reminders via SMS/email/voice, and advanced scheduling.
Gift Certificate and Product Sales: Instant printable gift certificates and e-commerce capabilities for product sales.
Email Marketing and Drip Campaigns: Robust tools for newsletters, promotional campaigns, and automated follow-up marketing.
Staff and Client Management: Clock-in/out, scheduling, note tracking, loyalty/rewards programs, and client database with full activity logs.
Reporting and Analytics: Detailed web statistics and business insights.
SEO Optimization and Social Media Integration: Built-in tools to boost online visibility and drive traffic.
SalonBuilder routinely introduces new tools and system updates, such as:
Enhanced mobile website management and editing capabilities.
Upgraded appointment system with new interface, calendar views, express booking, and improved logs.
Photo editing and gallery upgrades, including video support.
Advanced email/text campaign tools (e.g., VoiceBox for SMS and drip marketing).
Inline editing and faster content management across all templates.
SalonBuilder emphasizes:
Family Ownership and Personal Service: As a family-run company, they pride themselves on direct support—customers interact with owners rather than faceless agents.
Supportive Community: Every member is treated as a VIP, with a strong commitment to responsive, effective help
Integrity and Reliability: Data security, managed cloud hosting, and transparency are prioritized, as are privacy and trust.
Accessibility: Tools are designed for ease of use—no technical expertise needed.
SalonBuilder serves a broad range of users: from booth renters, independent stylists, and boutique salons, to multi-location chains and industry leaders. Their user base includes thousands of salons and spas across North America and beyond. The platform is highly rated by customers for ease of use, value, and responsive support, reflected by positive testimonials and reviews
