RTA, known today as "RTA: The Fleet Success Company," is a leading U.S.-based provider of fleet management software and consulting services. Headquartered in Glendale, Arizona, RTA supplies comprehensive Fleet Management Information Systems (FMIS) that help public, private, and government fleets optimize costs, efficiency, and operational performance. The company stands out not just for its powerful software (Fleet360), but also for its robust educational resources, consulting, and industry thought leadership.
RTA was founded in 1979 by Ron Turley, a former UPS executive who leveraged his vast fleet management experience to help organizations improve their vehicle and shop operations. Initially a consulting firm, the company quickly evolved into software, offering solutions rooted in real-world fleet maintenance expertise. Now in its third generation of family leadership, RTA has built a legacy of innovation and integrity, serving over 1,100 active fleets and maintaining a strong reputation in public sector fleet management. RTA’s early focus was on government, transit, school, and municipal markets—sectors where reliability, compliance, and cost control are paramount.
In April 2025, RTA announced its first major outside investment—a Series A funding round led by Susquehanna Growth Equity (SGE), with participation from PHX Ventures. While the precise valuation and funds raised remain undisclosed, the financing is earmarked for team expansion, software innovation, and deepening RTA's market reach. The company is privately held, with revenue estimated at approximately $15.9 million and a staff of 51–200 employees.
RTA’s flagship product, Fleet360, is a feature-rich platform that addresses all aspects of fleet management:
Asset management
Preventive maintenance scheduling
Work order and service history tracking
Parts and inventory control
Fuel management
Cost tracking and analysis
Compliance and documentation
Mobile access and alerts
Integration with telematics, accounting, and third-party systems
Recent and upcoming improvements focus on visibility, automation, and intuitive operation. Key advancements include:
Predictive analytics for maintenance and part replacement.
Integrated benchmarking against industry peers with access to the largest fleet data database.
Fleet Wiki—a feature to centralize operational knowledge, minimizing disruptions from staff turnover.
Advanced calendar integrations and mobile tools for motor pool scheduling and vehicle assignment.
RTA’s culture is defined by the values of being "Hungry, Humble, and Smart." It is recognized as a Great Place to Work®, reflecting strong internal trust and employee satisfaction. Hiring and performance are closely tied to these values, ensuring an intentional and collaborative atmosphere. The company's core philosophy centers on client success, transparency, and long-term relationships, reinforced by third-generation family leadership.
RTA serves a diverse range of customers—from municipalities and school systems to transit agencies and private enterprises. The community around RTA is particularly robust, featuring training programs, an annual RTA Connect conference, and the "Fleet Success Show" podcast. The company is recognized for its hands-on support and legendary customer service, with many clients using the platform for more than a decade and reporting significant savings and operational improvements. To date, RTA clients have collectively saved more than $320 million via software-led efficiency and consulting.
RTA
By RTA: The Fleet Success Company
