Rivery is a leading cloud-based data integration and ELT (Extract, Load, Transform) platform headquartered in New York, serving organizations worldwide with a fully managed solution for data ingestion, transformation, orchestration, reverse ETL, and data operations. The platform is designed to empower both technical and non-technical users to build, automate, and scale modern data pipelines, supporting analytics, AI, and business operations.
Founded in 2017 by Nimrod Madar, Itamar Ben Hemo, Alon Reznik, and Aviv Noy, Rivery quickly established itself as a disruptive force in the data integration space. The company’s product-led growth strategy, particularly after launching its Pay As You Go model in 2021, accelerated adoption across enterprises and mid-market customers, including brands like Bayer, BuzzFeed, American Cancer Society, and EMAAR.
Rivery has raised significant venture capital, with a total reported funding of $48–52.5 million across four rounds. Notable investors include Tiger Global Management, State Of Mind Ventures, and Entrée Capital. The most recent Series B round in May 2022 brought in $30 million, fueling further product development and international expansion.
Ingestion: Over 200 pre-built connectors for databases, cloud apps, and APIs, with easy custom connector creation.
Transformation: Supports both SQL and Python for data modeling and transformation, with advanced orchestration, scheduling, and workflow automation.
Orchestration: Enables complex, multi-step workflows, version control, and multi-environment deployments.
Activation (Reverse ETL): Pushes processed data back into operational systems, CRMs, and business tools.
AI-Driven Automation: Features like Copilot and Blueprint use generative AI to automate pipeline creation and API integration, reducing time-to-value for new data sources.
In December 2024, Rivery was acquired by Boomi, a major player in the integration platform as a service (iPaaS) market. This acquisition is set to combine Rivery’s advanced ELT and Change Data Capture (CDC) technology with Boomi’s automation, API management, and AI capabilities, creating a comprehensive, unified platform for data-driven enterprises. The integration is expected to accelerate innovation and expand Rivery’s reach through Boomi’s global ecosystem and partnerships.
Rivery Blueprint: AI-powered, prompt-based pipeline creation for any REST API, dramatically reducing integration time for GenAI and analytics applications.
Ask AI: An embedded AI assistant that provides instant answers to technical and product questions within the platform.
Enhanced Connectors: New and improved integrations for platforms like Amazon Q, Snowflake, YouTube, Apple Ads, and more.
Firmex fosters a collaborative and inclusive workplace culture based on respect, humor, and success. The company emphasizes diversity and inclusion through initiatives like "Firmex Empowers Equality" and community outreach programs such as "Firmex Cares." Employees benefit from perks like hybrid work options, competitive benefits packages, team-building events, and professional development opportunities.
Rivery serves a diverse, global customer base, ranging from fast-growing startups to Fortune 500 enterprises. The platform is used by data engineers, analysts, and business teams to centralize, automate, and activate data for analytics, reporting, and AI. User reviews consistently highlight Rivery’s user-friendly interface, scalability, stability, and exceptional customer support as key differentiators. The company maintains an active community through its support portal, regular product updates, and engagement with partners and system integrators.
