Power My Analytics is a reporting automation hub that enables digital marketers to collect data from various platforms such as advertising, social media, email, e-commerce, CRM, and more. The platform integrates these metrics into preferred data destinations like Google Data Studio, Google Sheets, Microsoft Excel, BigQuery, and SQL.

Power My Analytics was founded in 2011 as bespoke software created by a web analytics consulting agency to meet its clients' needs. Initially, it focused on importing valuable metrics into Google Analytics. Over the years, the company expanded its offerings to include a wide range of data connectors and integrations. Key milestones include:

• 2011: Development of applications for reporting automation.
• 2013: Importing cost data into Google Analytics.
• 2017: Building connectors for Google Data Studio.
• 2020: Expanding data destinations to include Google Sheets, Microsoft Excel, BigQuery, and SQL.
• 2021: Acquiring eComIQ to enhance enterprise offerings.

Power My Analytics is a privately held company with no external investors, which allows it to focus solely on customer needs. The company acquired eComIQ in 2021 to expand its big data automation capabilities.

Power My Analytics offers a comprehensive suite of features designed to automate and streamline marketing data reporting:

• Data Connectors: Integrates with over 40 marketing-related platforms.
• Data Warehousing: Stores data in a secure, centralized hub or allows users to use their own data warehouse.
• Report Templates: Provides customizable templates for various business needs.
• Integration with Reporting Tools: Supports tools like Looker Studio, Google Sheets, and Microsoft Excel.
• Automated Updates: Ensures reports are always up-to-date and resilient to API outages.

In 2021, Power My Analytics acquired eComIQ, a Google Marketing Platform Partner, to enhance its enterprise offerings and support larger organizations with their data management needs. This acquisition allowed the company to offer more robust data acquisition and sanitization services.

Power My Analytics continuously updates its platform with new features to enhance user experience:

• Filtering: Allows users to filter reports to show only relevant data.
• Drag and Drop Fields: Enables easy reordering of report fields.
• Scheduled Refresh Emails: Notifies users when scheduled refreshes occur.
• New Data Connectors: Recently added connectors for platforms like Spotify Advertising, Klaviyo, ActiveCampaign, and TikTok Organic.

Power My Analytics is driven by core values such as customer centricity, integrity, and dependability. The company prides itself on providing the best value in reporting automation and maintaining a customer-first approach. It has achieved ISO 27001 and SOC 2 certifications, demonstrating its commitment to information security and data protection.

Power My Analytics is trusted by top marketing agencies and has a growing user base, with over 100 marketers signing up every day. The platform offers extensive support resources, including a support site, ticket submission, live chat, and phone support. The company also provides a range of report templates and resources to help users get the most out of their data.