Playable is a Danish-based SaaS company specializing in gamification solutions tailored for marketers. Their platform enables businesses to create interactive marketing campaigns without the need for coding, aiming to enhance audience engagement and drive measurable results.
Founded: 2017 in Aarhus, Denmark, originally under the name Leadfamly.
Rebranding: In 2022, the company rebranded to Playable to better reflect its focus on gamified marketing solutions.
Global Presence: Operates offices in Aarhus, Copenhagen, Amsterdam, Helsinki, and London.
Milestones:
2017: Launched the first game on the platform.
2018: Achieved 100 customers and secured initial venture capital investment.
2021: Reached 1 million game plays in a single day.
Total Funding: Approximately $718,000.
Investors:
Dreamcraft Ventures
VækstPartner Kapital
Game Concepts: Offers over 30 customizable game types, including luck-based (e.g., spin the wheel), knowledge-based (e.g., quizzes), and skill-based (e.g., puzzles)
.
Customization: Provides a visual editor for branding, layout adjustments, and content management.
Integrations: Supports over 70 integrations with CRMs, email platforms, and analytics tools.
Mobile Optimization: Ensures games are responsive across devices, enhancing user experience.
Advanced Reward Systems: Introduced features like location-based prizes and integration with loyalty programs.
Pioneering Spirit: Encourages creativity and curiosity in problem-solving.
Leaning In: Promotes proactive engagement and ownership.
Accountability: Emphasizes responsibility in actions and communications.
Global Reach: Serves over 650 brands worldwide, including notable clients like Microsoft, Ooni, and SPAR UK.
Industry Focus: Primarily caters to marketing and advertising sectors, with a growing presence in retail.
Playable
By Playable ApS
