

Pasiv
By Pasiv Financial
Pasiv Financial Ltd is a fintech company that offers a smart investing app designed for long-term passive investors. The platform aims to simplify the investment process for retail investors, allowing them to grow their wealth passively with minimal effort. Users can turn their spare change into investments in stocks and ETFs, making it accessible for individuals to build wealth incrementally.
Pasiv was founded in October 2019 and is headquartered at the Dubai International Financial Centre (DIFC). The company has grown by leveraging its regulatory approval from the Dubai Financial Services Authority (DFSA) and affiliations with established financial institutions like ChoiceTrade, a U.S.-based broker-dealer regulated by the SEC and a member of FINRA and SIPC.
Pasiv Financial has undergone several funding rounds, with an estimated valuation between $9.5 million and $18.2 million. The company has attracted a diverse group of investors, including a lead investor from Germany who contributed $100,000 in a convertible note round in September 2023.
Pasiv offers a range of features tailored for passive investors:
Micro-Investing: Users can link their bank accounts to round up everyday spending and invest the difference.
Zero-Commission Brokerage Accounts: Pasiv provides free USD brokerage accounts, ideal for expats and digital nomads.
Portfolio Customization: Users can select low-cost index tracking ETFs or build custom portfolios.
Educational Resources: The app includes educational reels on money basics, economics, markets, and passive investing.
AI Assistant: A GPT-powered chat interface helps users with portfolio insights and support.
Recent additions to Pasiv's platform include:
Portfolio Backtest Engine: Allows users to test their investment strategies against historical data.
ESG Filters: Enables users to select funds based on Environmental, Social, and Governance (ESG) criteria.
Pasiv emphasizes a client-first approach, providing robust customer support through phone, email, and chat. The company fosters a culture of transparency, security, and user empowerment. Employees are encouraged to actively contribute to creating a positive and supportive work environment, aligning with the company's mission to make investing accessible and straightforward for everyone.
Pasiv caters primarily to retail investors in the UAE but has a global outlook, targeting expats and digital nomads. The platform's user base is diverse, ranging from beginners to experienced investors looking for a hassle-free way to grow their wealth. Pasiv's community features, such as portfolio tracking and social investing, help build a collaborative and engaging user experience.