Outfunnel is a specialized data connection platform that bridges the gap between sales and marketing tools. It offers seamless two-way integrations with CRMs like Pipedrive, HubSpot, Salesforce, Copper, and Airtable while connecting them with email marketing platforms such as Mailchimp and ActiveCampaign. The platform automatically syncs contacts across tools and logs all marketing engagement data—such as email opens, clicks, form submissions, and website visits—into the CRM for better lead management. Key features include lead scoring based on engagement metrics (email interactions and web activity), web visitor tracking to monitor user behavior on websites, drip campaigns for nurturing leads through automated email sequences, and segmentation for targeted communication. Outfunnel’s intuitive interface allows businesses to set up these workflows in minutes without technical expertise. By unifying sales and marketing data into one system of record, Outfunnel helps businesses prioritize leads effectively while saving time on manual tasks.