OpenSponsorship
By OpenSponsorship Corp
Drafting Campaigns: Begin by creating clear and structured campaigns using the platform's tools. This involves outlining brand goals, selecting campaign types, and optimizing details to attract athletes.
Searching and Matching: Utilize OpenSponsorship's search and matching features to find athletes based on demographics, interests, or social media presence. This step ensures alignment with campaign objectives.
Proposal Submission: Submit proposals to selected athletes. Transparency in terms and clear communication are critical for smooth negotiations.
Negotiation and Finalization: Both parties review terms, negotiate if necessary, and finalize agreements. Payments are held in escrow until deliverables are completed
Campaign Execution: Athletes fulfill agreed deliverables (e.g., social media posts, appearances). Brands monitor performance through integrated reporting tools.
OpenSponsorship can be customized to fit specific business needs. Here are the key data points:
Campaign Customization: Businesses can draft tailored campaigns with clear brand objectives, choosing from multiple campaign types to align with their goals.
Search and Matching Features: The platform offers advanced search tools to find athletes based on demographics, social media presence, lifestyle, or other criteria. AI-based matching ensures alignment with specific business needs.
Proposal Flexibility: Brands can send detailed proposals with custom questions, negotiate terms directly with athletes, and track proposal statuses for transparency.
Reporting and Analytics: OpenSponsorship provides robust reporting tools to measure ROI, engagement rates, and campaign performance. These insights can be customized for different business metrics.
Support Options: The platform offers account management services, biweekly strategy sessions, and direct communication tools to ensure campaigns are executed effectively.
Expansion into New Verticals: OpenSponsorship has expanded into music and college NIL sponsorships, demonstrating flexibility in adapting its offerings to new industries and business needs.
OpenSponsorship has several additional costs beyond its subscription fees. Here are the key details:
Subscription Fees: OpenSponsorship's paid plans start at $499/month, allowing brands to publish campaigns, send proposals, and manage deals on a self-service basis.
Commission Fees: The platform charges a commission ranging between 10% to 20% on deals secured through its marketplace.
Escrow Payments: Payments are held in escrow until deliverables are completed, ensuring secure transactions.
Support Services: Brands can opt for additional support such as biweekly strategy calls and direct communication tools, which may incur extra charges depending on the plan.
OpenSponsorship offers the following training and support to new users:
Ease of Use: The platform is designed for quick onboarding, allowing users to feel comfortable managing campaigns within minutes.
Account Management: OpenSponsorship provides hands-on account management services, including strategy sessions and campaign support, ensuring seamless execution.
AI-Powered Matching: Advanced AI tools help users find the best athlete or influencer fit for their campaigns, simplifying the setup process.
Content Strategy Support: Assistance in strategizing and repurposing content for maximum impact, tailored to business goals such as brand awareness or sales.
OpenSponsorship offers flexible options for brands to adjust their engagement levels in response to changing organizational needs. Here's how you can scale your usage of the platform:
Free Access: Both brands and athletes can join OpenSponsorship at no cost, allowing you to explore the platform's features and assess its suitability for your marketing objectives.
Agency Plan: For brands seeking enhanced services, OpenSponsorship provides an Agency Plan. This plan includes additional features and support, catering to more extensive sponsorship campaigns.
