OnScreen is a U.S.-based digital adoption platform (DAP) provider specializing in contextual, in-app guidance that helps enterprise users learn software faster and with fewer errors. The company simplifies change management and software onboarding by embedding real-time step-by-step tutorials within systems like SAP, Salesforce, and Workday. Its main product, also called OnScreen, integrates into enterprise tools to accelerate productivity and reduce training costs.
OnScreen was founded in 2019 by technology leaders Marc Rouhana (CEO) and Vikram Chalana (co-founder and investor) in Palm Harbor, Florida. Rouhana, formerly of Winshuttle, positioned OnScreen as a fast, no-code training software specifically focused on complex ERP and CRM systems. The platform gained notable traction among mid-market and enterprise clients due to its simplicity and measurable impact on employee proficiency. In January 2024, OnScreen was acquired by Learning Pool, a major UK-based learning technology company, marking a significant growth milestone that expanded its reach to thousands of enterprise customers globally.
In February 2020, OnScreen closed an $800,000 seed funding round led by Sabre II LLC and several enterprise software executives, including former Virtustream and Winshuttle leaders. This capital was used to scale its digital adoption solution beyond SAP integrations and expand feature development. The company’s valuation at the time of its acquisition by Learning Pool in 2024 was not disclosed, though industry experts suggest it was acquired for strategic integration into Learning Pool’s AI-driven workforce learning ecosystem.
OnScreen’s core solution enables businesses to build and deploy interactive, contextual in-app guidance across enterprise platforms. Its offering includes:
Broad compatibility with web-based systems like SAP, Workday, Salesforce, and Oracle.
The platform enhances employee onboarding, process compliance, and software adoption, contributing up to 300% productivity improvements and 55% training time reductions, according to Learning Pool data.
Following its acquisition by Learning Pool in 2024, OnScreen was integrated into a broader product portfolio, bringing in-app digital adoption capabilities to Learning Pool’s AI-powered learning and onboarding ecosystem. This merger expanded its applicability to hybrid learning and AI-assisted training customization. Learning Pool incorporated GPT‑4 generative AI for auto-translation, content creation, and adaptive guidance — effectively elevating OnScreen’s original functionality with intelligent automation.
Post-acquisition, OnScreen gained several AI-enhanced features under Learning Pool’s AI Conversations framework:
OnScreen’s culture emphasizes simplicity, empowerment, and customer-first innovation. Its design philosophy focuses on enabling any user — even non-technical staff — to create effective learning content directly within enterprise apps. The company’s leadership advocates for “learning in the flow of work,” aligning with Learning Pool’s corporate value of democratizing knowledge through technology. The OnScreen team continues to operate under the Learning Pool umbrella with shared commitments to employee well-being, innovation, and sustainable client outcomes.
Before its acquisition, OnScreen served hundreds of enterprise clients across North America and Europe, particularly in sectors such as manufacturing, finance, and healthcare. The Learning Pool acquisition expanded this reach, connecting OnScreen to a global customer base of over 1,600 organizations using Learning Pool’s training and onboarding tools. Its user community values the platform’s tangible performance improvements and accessibility for distributed teams engaged in digital transformation initiatives.
