Okendo

Name: Okendo
Brand: Okendo
SKU: 67d7f6fdf6241f821035c9c6
Rating: 4.9 (219 reviews)

Overview of Okendo Software Company

Okendo is a customer marketing platform designed to help e-commerce businesses build stronger, more profitable customer relationships. The platform enables brands to capture and showcase customer-generated content, such as product ratings, reviews, photos, and videos, to drive conversions and maximize customer lifetime value.

Founding and Growth

Okendo was founded in 2016 by Matt Goodman and Matt Garven in Sydney, Australia. The company has experienced rapid growth, expanding its presence in the United States and increasing its customer base significantly. By 2025, Okendo has grown to employ around 120 people.

Funding and Valuation

Okendo has raised a total of $33.5 million in funding to date. The company secured $5.3 million in Series Seed funding in 2021, led by Index Ventures. In 2022, Okendo raised an additional $26 million in Series A funding, led by Base10 Partners, with participation from Craft Ventures and Index Ventures. This funding has been used to accelerate product development and expand the team.

Product Offerings and Features

Okendo offers a suite of products designed to enhance customer engagement and trust:

Review Collection: Automated review requests, customizable review forms, and the ability to collect photo and video reviews.
Analytics and Insights: Advanced reporting tools that provide deep insights into customer preferences and behavior.
Customization: Customizable review widgets to match the brand's look and feel.
Customer Engagement: Features like quizzes, surveys, and loyalty programs to engage customers and build long-term relationships.
Integrations: Seamless integration with major e-commerce platforms like Shopify and WooCommerce, as well as email and SMS marketing tools.

Acquisitions and Product Expansion

The company has introduced new features such as Okendo Surveys, Okendo Referrals, and Okendo Quizzes to provide a comprehensive customer marketing solution.

Okendo AI and New Features

Quizzes Points Logic: Automatically update and personalize product recommendations using product tags.
Loyalty Insights Page: Access new metrics and deeper insights to maximize results.
Review Translations: On-demand translations to build trust in international markets.
Customizable CTAs for Quizzes: Boost conversions with customizable calls-to-action for quiz recommendations.

Company Culture and Values

Okendo prides itself on a strong company culture focused on innovation, customer success, and teamwork. The company operates with a 100% remote work policy, allowing employees to manage their workload effectively. Key values include:

One Team: Commitment to the same mission, trust, respect, and support for each other.
Champion the Customer: Prioritizing customer interests and success.
Strive for Excellence: Setting and achieving ambitious goals, maintaining a bias for action.
Integrity Always: Honesty, trustworthiness, and professionalism.

User Base and Community

Okendo serves over 15,000 Shopify brands, including well-known names like SKIMS, Netflix, and Crunchyroll. The platform is highly regarded for its ease of use, seamless integration, and ability to drive conversions. Users appreciate the excellent customer support and the positive impact on their businesses. The Okendo community is active and engaged, with users sharing experiences and insights to help each other succeed.

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