Ohanafy is a Wilmington, North Carolina-based SaaS company specializing in management solutions for the beverage industry, including breweries, distilleries, wineries, and distributors. Built on Salesforce, its platform integrates AI-powered tools to streamline operations, optimize supply chains, and enhance profitability. Ohanafy aims to address inefficiencies in the craft beverage industry by providing tools for sales forecasting, inventory management, production optimization, financial automation, and marketing analytics.
Ohanafy was founded in 2022 by a team led by Ian Padrick and Natalie Waggett. The company emerged from the founders' recognition of technological gaps in the beverage industry's supply chain. Ohanafy has since expanded rapidly, gaining traction across nine beverage segments. The leadership team emphasizes customer-centric innovation and organizational culture as key drivers of growth. By 2023, the company had grown to a team of 29 employees and achieved $2 million in revenue.
Ohanafy has raised a total of $5.7 million in funding through seed rounds, with the most recent round securing $2.9 million in mid-2024. The funding was led by Cape Fear Ventures and other strategic investors. These investments are being used to enhance product offerings, expand customer acquisition efforts, and integrate advanced AI features. Ohanafy's valuation remains undisclosed but is bolstered by its growing market presence and innovative product suite.
Ohanafy provides an end-to-end management platform tailored to the beverage industry. Key features include:
Inventory & Production Management: Real-time tracking of raw materials, production schedules, and finished goods.
Sales & CRM Tools: Streamlined sales processes with integrated customer relationship management.
Financial Automation: Tools for billing, invoicing, and profitability analysis.
AI-Powered Analytics: Insights for demand forecasting, operational efficiency, and marketing ROI.
Order Management & Distribution Hub: A Salesforce-powered solution that centralizes order processing and enhances B2B connectivity.
The platform is highly customizable to fit specific business needs.
While no acquisitions have been reported, Ohanafy has continuously expanded its product capabilities:
Launched a dedicated solution for beverage importers in 2024.
Introduced the "Distribution Hub" to streamline supply chain operations.
In Fall 2024, Ohanafy released updates focusing on flexibility and operational performance. These enhancements included:
Advanced analytics dashboards.
Improved configurability for workflows.
The company also plans significant investments in AI to provide predictive analytics and further automation.
Ohanafy places strong emphasis on transparency, accountability, diversity, and innovation. The leadership team prioritizes fostering a supportive work environment where employees feel empowered to experiment without fear of failure. This culture is seen as integral to the company's success. Hiring practices focus on bringing diverse perspectives to drive creativity and resilience within the organization.
Ohanafy serves a growing user base across breweries, distilleries, cideries, wineries, seltzer producers, kombucha makers, and distributors. Notable customers include Jack’s Abby Brewing Company and Yuzy RTD Cocktails. The company has gained recognition for its hands-on customer support during implementation and ongoing operations. Reviews highlight its user-friendly interface, robust functionality, and responsiveness to customer feedback. In summary, Ohanafy is a fast-growing innovator in the beverage industry’s tech landscape. With strong leadership, customer-focused development, strategic funding support, and a commitment to cultural values, it is well-positioned for continued growth in 2025 and beyond.
