MobileWalla is a leading provider of consumer intelligence and mobile marketing solutions. The company leverages extensive data sets and advanced artificial intelligence to help businesses understand and predict consumer behavior, thereby enhancing their marketing strategies and decision-making processes.

MobileWalla was founded in 2013 by Anindya Datta. Since its inception, the company has grown significantly, establishing offices in major cities including Atlanta, New York, Kolkata, Singapore, Sydney, and Jakarta. The company’s growth has been driven by its innovative approach to data analytics and its ability to provide valuable insights into consumer behavior.

MobileWalla has raised a total of $27.3 million over five funding rounds from 14 investors, including Madrona Venture Group and GCP Capital Partners. The latest funding round, which raised $12.5 million, took place on May 23, 2018. This funding has supported the company’s expansion and development of new technologies.

MobileWalla offers a range of products designed to enhance consumer intelligence and marketing efforts:

• Data Enrichment: Enhances first-party data with additional consumer insights.
• Analytics: Provides deep data science and AI-driven insights for better decision-making.
• Identity Resolution: Creates comprehensive, cross-channel views of customers.
• Audience Segmentation: Models campaign-specific audiences for targeted marketing.
• Predictive Modeling: Improves the accuracy of machine learning models with predictive features1.

MobileWalla has focused on expanding its product offerings through continuous innovation and strategic partnerships. While specific acquisitions have not been highlighted, the company has consistently enhanced its platform to include more robust data sets and advanced analytics capabilities.

MobileWalla regularly updates its platform to include new features that address the evolving needs of its clients. Recent updates have focused on improving data integration, enhancing predictive modeling capabilities, and providing more detailed consumer insights.

MobileWalla prides itself on a culture of innovation, collaboration, and customer-centricity. The company values transparency, integrity, and a commitment to excellence. It fosters an environment where employees are encouraged to think creatively and work together to solve complex problems.

MobileWalla serves a diverse range of clients, including data scientists, marketers, and agencies. Its user base spans various industries, from retail to finance, all seeking to leverage consumer intelligence to drive business growth. The company also engages with the broader community through webinars, workshops, and industry events, sharing insights and best practices.