Madison Logic

Madison Logic, founded in 2005 and headquartered in New York City, is a leading provider of account-based marketing (ABM) solutions aimed at helping B2B companies accelerate their sales cycles and improve return on investment (ROI). The company offers a global multi-channel ABM media activation and measurement platform that leverages proprietary data to identify high-potential accounts, engage them across various channels, and expedite their journey through the sales funnel. With a workforce of 323 employees and an annual revenue of $45.9 million, Madison Logic is recognized for its innovative use of intent data and its ability to integrate with major CRM and marketing automation platforms. The company is celebrated for its positive workplace culture, with 89% of employees rating it as a great place to work, significantly higher than the average U.S. company. Madison Logic's solutions include ABM content syndication, display and social advertising, and connected TV advertising, all designed to enhance customer engagement and drive pipeline growth.

Madison Logic was founded in 2005 and is headquartered in New York, New York. Since its inception, the company has grown to become a leading provider of account-based marketing (ABM) solutions, helping B2B companies accelerate their pipeline revenue. The company has been recognized for its rapid growth, including being named on the Inc. 5000 list of fastest-growing privately-owned companies in the U.S.

Madison Logic has raised a total of $1 million over four funding rounds. The latest funding round, Acq - Fin - II, occurred on December 29, 2022, when BC Partners acquired the company from Clarion Capital Partners, valuing Madison Logic at approximately $750 million. The acquisition aims to further accelerate Madison Logic's growth trajectory through increased technological capabilities and service delivery.  

Madison Logic offers a comprehensive ABM platform designed to help B2B marketers convert leads into opportunities and revenue. Key product offerings include:  

ABM Content Syndication: Promotes content to target accounts via a curated network of media partners.  

ABM Display Advertising: Engages prospects through data-driven, cross-device advertising across various channels.  

ABM Social Advertising: Integrates with LinkedIn to optimize campaigns and deliver insights to sales teams.  

Journey Acceleration: Integrates CRM and marketing automation platforms to accelerate account segmentation and pipeline.  

ML Insights Intent Data: Uses purchase intent data signals to prioritize accounts ready to buy.  

ABM Connected TV Advertising: Provides highly targetable and measurable TV advertising.  

ML Measurement Platform: Offers visibility into cross-channel program performance and revenue impact.  

Madison Logic has made strategic acquisitions to enhance its product offerings and expand its market presence. Notable acquisitions include Internal Results in 2016, which helped the company strengthen its lead generation capabilities. The company continues to innovate and expand its functionalities in new industry verticals and geographies.  

These capabilities are part of the Journey Acceleration feature, integrating with CRM and MAP platforms to enhance targeting precision. 

Madison Logic emphasizes a strong company culture centered around several core values:  

#TEAM: Win together with one vision.  

#OWNIT: Take responsibility and be accountable.  

#RESPECT: Respect customers and each other.  

#EXCEL: Think big and innovate.  

#EMPOWER: Hire and trust the best.  

The company fosters a learning environment, encouraging continuous growth and innovation among its employees. Madison Logic has also been recognized as a great place to work, earning accolades for its positive work environment.  

Madison Logic serves a diverse range of clients, including some of the world's fastest-growing companies. The platform is designed to help B2B marketers identify and prioritize target accounts, engage them across multiple channels, and accelerate the buyer's journey. The company's solutions have been praised for their ability to deliver high-quality leads and valuable account insights. Madison Logic's user community benefits from comprehensive support and resources, including integration with major CRM and marketing automation platforms.