Lucidya is a leading AI-powered customer experience management (CXM) platform headquartered in Riyadh, Saudi Arabia. Founded in 2016, the company specializes in providing unified solutions for enterprises, governments, and SMEs to manage and optimize customer experiences across digital channels, with a particular focus on the Arab world. Lucidya’s proprietary technology excels in analyzing Arabic language and dialects, offering real-time insights and engagement tools that help organizations understand and serve their customers more effectively.
Lucidya was established in 2016 by Abdullah Asiri, Hatem Kameli, Mohamed Milyani, and Zuhair Khayyat. Initially launching as a social listening tool, Lucidya quickly evolved into a comprehensive CXM platform. The company has experienced rapid growth, expanding its customer base from Saudi Arabia to over six countries and serving more than 100 enterprise clients across diverse sectors such as telecom, BFSI, automotive, FMCG, and retail. Lucidya’s annual recurring revenue (ARR) has grown 5x year-over-year, positioning it among the top 10% of fast-growing B2B SaaS companies globally.
Lucidya has raised a total of $7.1 million, with a significant $6 million Series B round closed in 2022, led by Rua Growth Fund and joined by M.A.L Ventures, AlRashed Group, and other international VCs. Earlier, the company secured $1.1 million in seed funding in 2019. This capital has fueled product development, platform enhancement, and regional expansion, further solidifying Lucidya’s leadership in the MarTech industry in the MENA region.
Lucidya has expanded its offerings by launching new products such as Profiles (CDP), Survey, and the AI-powered virtual analyst Luci. In 2024, the company introduced OmniServe for managing brand interactions, and it has formed strategic partnerships, such as with Unifonic, to deliver a 360-degree customer engagement solution.
Recent innovations include the launch of Luci, an AI-powered virtual analyst that delivers insights and recommendations based on customer interactions, and the roll-out of a four-day workweek, making Lucidya the first private Saudi AI company to do so. The platform continues to enhance its real-time analytics, language translation, and omnichannel engagement capabilities.
Lucidya is recognized for its positive and inclusive workplace culture, earning the Great Place to Work® certification and other accolades. The company prioritizes employee wellbeing, growth, and collaboration, fostering an environment of trust, equality, and continuous learning. Leadership emphasizes transparency, performance management, and a strong sense of belonging among staff.
Lucidya serves over 100 enterprise customers in 11 countries, primarily in the Arab world, including leading brands in telecommunications, finance, healthcare, automotive, and government. The platform is highly rated by users in the MENA region for its ease of use, accuracy in Arabic sentiment analysis, and the ability to deliver real-time, actionable insights. Lucidya’s user community benefits from ongoing platform enhancements, responsive support, and a commitment to customer-centric innovation.
