Loomly
By Loomly
The typical implementation process for Loomly software is designed to be straightforward and user-friendly, allowing users to quickly set up their social media management workflows. The process begins with signing up for a free 15-day trial, which provides access to most of the platform's features without any upfront commitment. After registration, users confirm their email address and proceed to create their first content calendar, which is essential for organizing their social media posts. This involves selecting the calendar's time zone and connecting the relevant social media accounts, such as Facebook, Instagram, Twitter, LinkedIn, and others. Connecting a social media account is quick, typically taking only a few seconds per account.
Once the accounts are connected, users can set up their calendar workflow tailored to their collaboration needs. Loomly offers several predefined workflows—Zero, Lite, and Original—which can be customized further if required. Users can then start creating posts using the intuitive post builder, where they can draft content, upload media, and schedule posts for future publication. The entire setup process can generally be completed within a few hours to a couple of days, depending on the complexity of the user's requirements and the number of social accounts being managed. Additionally, Loomly provides helpful tutorials and customer support throughout this initial phase to ensure a smooth onboarding experience
Loomly offers a variety of customization options to fit specific business needs, making it adaptable for different types of users, from small businesses to large enterprises. Here are several key customization features:
Custom Branding: Available for users on the Premium, Large Team, and Enterprise plans, this feature allows businesses to create a branded experience by accessing Loomly from a custom subdomain (e.g., yourbrand.myloomly.com), adding their logo to all application pages, and customizing the favicon. This enhances brand consistency across all communications and presentations.
Approval Workflows: Loomly provides customizable approval workflows that can be tailored to suit the structure of a team or agency. Users can choose from predefined workflows (Zero, Lite, Original) or create their own, allowing for flexibility in how content is reviewed and approved before publication.
Post Customization: The platform includes a Fine-tuning Panel that allows users to customize each post for different social media channels. Users can crop and resize images, add unique alt text for accessibility, and adjust scheduling times based on audience engagement patterns on specific platforms. This level of customization ensures that content is optimized for each channel's requirements.
Content Cloning: For users managing multiple social media calendars, Loomly allows them to clone posts across different calendars. This feature is particularly useful for businesses that need to share similar content across various accounts without having to recreate posts from scratch
Loomly operates on a subscription-based pricing model with no setup fees or hidden costs associated with initial implementation. Here are the key aspects regarding additional costs:
Subscription Plans: Loomly offers several pricing tiers:
Base Plan: $42 per month (or $32 when billed annually) for up to 10 social accounts and 2 users.
Standard Plan: $80 per month (or $60 when billed annually) for up to 20 social accounts and 6 users.
Advanced Plan: $175 per month (or $131 when billed annually) for up to 35 social accounts and 14 users.
Premium Plan: $369 per month (or $277 when billed annually) for up to 50 social accounts and 30 users.
Enterprise Plan: Pricing is customized based on specific needs, which typically includes tailored support with a designated account manager
Annual Billing Discounts: Users opting for annual billing receive a discount of approximately 25%, making it more cost-effective in the long run. However, annual plans require a commitment for the full year without early termination options
Sales Tax: Depending on the user's billing address, sales tax may apply, which could slightly increase the total monthly or annual cost
Loomly provides a comprehensive suite of training and support resources to help new users effectively utilize the platform. This includes Loomly Courses, which offer free marketing courses focused on best practices for social media management and content creation. Users can also access a variety of tutorials that cover essential features, such as creating content calendars, crafting posts, and utilizing collaboration tools. Additionally, Loomly hosts webinars led by experts that dive deep into the platform's functionalities, providing users with insights and tips to optimize their social media strategies. For ongoing support, Loomly maintains a robust Help Center where users can find articles and FAQs addressing common questions and issues. The combination of these resources ensures that users have the knowledge and assistance they need to maximize their use of Loomly.
Loomly prioritizes data security and implements several measures to protect user information. One of the key security features is Two-Factor Authentication (2FA), which adds an extra layer of protection by requiring users to provide both their password and a unique verification code generated by an authentication app, such as Google Authenticator or Authy. This significantly reduces the risk of unauthorized access to accounts. Additionally, Loomly adheres to strict privacy policies that outline how personal data is collected, used, and safeguarded, ensuring compliance with regulations like GDPR and CCPA. The platform employs secure data storage practices and regularly updates its security protocols to protect against potential breaches. Furthermore, Loomly emphasizes user education on security best practices, encouraging users to enable 2FA and manage their backup codes effectively to maintain account integrity. These comprehensive security measures collectively ensure that user data is well-protected while using the Loomly platform.
Loomly regularly releases updates to enhance its platform, typically implementing new features and improvements based on user feedback and industry trends. While there is no publicly specified schedule for these updates, the company actively engages with its user community to gather input and prioritize enhancements. Recent updates have included significant changes, such as the introduction of a new notifications system designed to improve user experience by making notifications more actionable and clear. These updates are managed through a structured process where feedback is collected, features are developed, tested, and then rolled out to users. The company communicates these updates through blog posts, release notes, and in-app notifications, ensuring that users are informed about new functionalities and improvements.
Loomly maintains a user-friendly policy regarding data ownership and portability. According to their terms of service, users retain full ownership of the content they create within the platform, including posts, images, and any other media uploaded. This ensures that users have complete control over their intellectual property. Additionally, Loomly facilitates data portability by allowing users to export their content and associated analytics reports at any time. This feature is crucial for businesses that may wish to transition to another platform or need to back up their data for compliance purposes. The ability to easily export data underscores Loomly's commitment to user autonomy and transparency in handling customer information. Overall, Loomly's policies provide users with confidence in managing their social media content while ensuring that they can retain access to their data whenever needed.
Loomly provides flexible options for scaling up or down based on organizational needs. Users can upgrade their subscription plan at any time through the Billing tab in their account settings. When upgrading, Loomly automatically calculates a prorated charge based on the user's current subscription anniversary date, ensuring that users only pay for the additional features they are accessing. This allows businesses to quickly adapt to increased demands without facing significant delays or complications. Conversely, downgrading a plan is subject to specific conditions; it can only take effect at the end of the current billing cycle. For instance, if a user is on a yearly plan, they must wait until the end of the 12-month term to downgrade. This policy ensures that users maintain access to their current features until the end of their billing period, providing a clear timeline for transitioning to a lower tier if needed.
Loomly's policy regarding contract renewal and cancellation is straightforward. Subscriptions automatically renew at the end of each billing cycle unless users notify Loomly of their intent to cancel before the renewal date. Users can cancel their subscriptions at any time via the Billing tab in their account settings. Once canceled, users retain access to their Loomly features until the end of their current billing cycle, after which they will not be charged again. It is recommended that users cancel at least 24 hours prior to their billing date to avoid being charged for the next cycle. Upon cancellation, Loomly sends a confirmation email to ensure that users are aware of their subscription status. However, it is important to note that Loomly does not offer refunds for any unused time remaining in a billing cycle after cancellation; users will continue to have access until the end of that period but will not receive prorated refunds. This policy encourages users to carefully consider their subscription needs and manage cancellations proactively to avoid unexpected charges.
Loomly software adheres to several compliance standards to ensure the protection of user data and privacy. Primarily, Loomly complies with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which govern how personal data is collected, processed, and stored. Under GDPR, Loomly acts as a data processor for users based in the European Economic Area (EEA), meaning it processes personal data on behalf of its users who are categorized as data controllers. This compliance includes providing users with rights such as access to their data, rectification of inaccuracies, and the right to portability of their information in a structured format.
Additionally, Loomly implements Data Processing Agreements (DPAs) that supplement its terms of service and privacy policy, ensuring that it meets the legal obligations required under GDPR and CCPA. The platform also employs security measures such as SSL encryption for data transmission and PCI compliance for payment processing through third-party services like Stripe. These measures collectively demonstrate Loomly's commitment to maintaining high standards of data security and user privacy while complying with relevant legal frameworks.
