iLife Technologies is a leading insurance technology company that has quickly established itself as a pivotal infrastructure provider for the life insurance industry. Headquartered in Southern California, the company operates with a mission to eliminate the archaic, paper-heavy inefficiencies that have plagued insurance sales for decades. iLife positions itself as a 'front-end operating system,' providing a unified digital layer that sits between insurance carriers and independent distributors. Since its market debut, the company has grown to serve over 13,000 agents and collaborates with more than 30 major insurance carriers, proving its scalability and market-fit in a highly traditional sector. Their strategic focus on connectivity—linking legacy systems with modern, user-friendly interfaces—has made them a key player in the digital transformation of permanent life insurance, a segment that has historically lagged behind term life in terms of online accessibility.
iLife was founded in 2019 by Nelson Lee and Amit Lohia. Nelson Lee, the company’s CEO, brought a unique perspective to the industry, influenced by his parents’ success as software entrepreneurs and his own professional background at Tencent and J.P. Morgan. While at Tencent, Lee worked on video streaming platforms that reached millions, and he sought to apply that same level of consumer-grade technological sophistication to the insurance world. The founding vision was triggered by Lee’s frustration with the 'broken' experience of obtaining a simple life insurance quote, which often took weeks and required multiple manual touchpoints. Joined by Amit Lohia, an experienced engineer, the duo built iLife as a remote-first company based in California, focusing on a no-code philosophy to ensure their platform was accessible to the 'everyday agent' rather than just technical specialists.
The company has successfully raised a total of $21 million across two major funding rounds, demonstrating strong investor confidence even in challenging macroeconomic environments. iLife initially secured a $4 million Seed round in June 2021, led by Foundation Capital with participation from AME Cloud Ventures (founded by Jerry Yang) and Cherubic Ventures. Building on this momentum, the company announced a $17 million Series A round in January 2023. This second round was co-led by Foundation Capital and Brewer Lane Ventures, with strategic participation from SCOR Ventures, GTMfund, and OpenView Partners. These funds have been primarily allocated to advancing product engineering, particularly the development of their AI-powered infrastructure and expanding their universal API layer to support deeper integrations with global insurance carriers.
iLife’s core offerings are divided into three major functional areas: the Digital Agency Suite, the Marketing Hub, and Carrier Infrastructure. The Digital Agency Suite includes the white-labeled website builder and the real-time quote engine, allowing agents to offer high-quality digital experiences directly to consumers. The Marketing Hub provides integrated CRM, SMS, and email campaign tools pre-loaded with life insurance-specific content. Finally, for enterprises and carriers, iLife offers a 'Universal API' and 'Universal e-App' framework. This allows carriers to modernize their legacy backend systems by exposing them to iLife’s modern frontend, enabling seamless application submissions and data transfers across different product lines (term, permanent, and simplified issue policies) without requiring the carrier to rebuild their core infrastructure.
While currently focused heavily on the United States market due to the massive size and complexity of its life insurance industry, iLife has shown significant geographic and strategic expansion within that region. The company has expanded its carrier network to include over 30 leading providers, allowing agents to offer a vast diversity of products across all 50 states. Strategically, the company has expanded beyond its initial agent-focused model to serve IMOs (Insurance Marketing Organizations) and BGAs (Brokerage General Agencies), providing them with team-wide management tools and data analytics. Their expansion into 'iLife AI' also signals a move from being a simple sales tool to becoming a critical data intelligence provider for the entire insurance distribution ecosystem.
In the last 18 months, iLife has introduced several transformative features, most notably the 'iLife AI' suite launched in late 2023. This tool includes an e-App summarization feature that uses Natural Language Processing (NLP) to condense lengthy medical records and applications into bulleted insights for underwriters. Another major addition is the 'Universal e-App' workflow, which standardized the application process across multiple carriers into a single, cohesive user experience. The platform also recently enhanced its Marketing Hub with advanced automated sequencing and updated its quote engine to include over 100 million data points, ensuring the most accurate and up-to-date pricing in the industry.
The culture at iLife is defined by a remote-first, high-innovation philosophy that blends Silicon Valley product thinking with deep insurance expertise. The company values 'decoding ambiguity into opportunity,' a mantra often cited by founder Nelson Lee. They operate as a transparent and collaborative organization, emphasizing speed of execution and a 'no-ego' approach to problem-solving. As a remote-ready team with hubs in Los Angeles, San Francisco, and Irvine, iLife attracts talent from both the traditional finance/insurance sectors and the high-tech world of software engineering. Their commitment to professional development is reflected in their regular webinar series and training programs for both employees and the agents who use their platform.
iLife has built a vibrant community of over 13,000 insurance professionals through a variety of engagement channels. The company hosts regular live webinars and educational sessions that go beyond software training to cover industry trends, sales strategies, and regulatory changes. They maintain a strong presence at major industry conferences like InsurTech NY and various carrier-sponsored events. Additionally, iLife fosters an online community via LinkedIn and other social platforms where agents share best practices for digital marketing and client acquisition. Their 'iLife for Agents' philosophy creates a sense of partnership, as many of the platform's features are developed based on direct feedback and the evolving needs of their active user base.
iLife
By iLife Technologies, Inc.
