Gumlet is designed for fast and simple implementation, often completed in under 15 minutes for most websites. The process varies slightly depending on whether you are integrating image optimization, video hosting, or both. Here’s a step-by-step outline:
Step-by-Step Implementation
Sign Up & Create Account Register on Gumlet’s website and access the dashboard.
Set Up Image Source
Add your image origin (e.g., your server, S3 bucket, or cloud storage).
Configure settings for automatic resizing, compression, and format conversion.
Install Integration
For WordPress, install the Gumlet plugin and connect your account.
For custom sites, use Gumlet.js or API integration for HTML/JS websites.
Set Up Video Hosting
Navigate to the Video CMS in the dashboard.
Create a Collection for your videos.
Upload videos or import from S3-compatible storage (e.g., Backblaze, Wasabi).
Embed Videos
Use Gumlet’s HTML5 player embed code or SDKs for frameworks like React.
Configure player settings (autoplay, loop, captions, branding).
Enable Security (Optional)
Activate DRM (Widevine/FairPlay), signed URLs, geo-blocking, and dynamic watermarks for premium content.
Configure Analytics
Set up Gumlet Insights for real-time engagement and performance tracking.
Timeframe:
Basic setup for image and video optimization: 10–15 minutes.
Advanced features like DRM and API workflows: 1–3 days (including credential approvals).
Customisation
Gumlet is highly customizable, offering flexibility for branding, workflows, and security. Here are key customization options:
1. Player Customization
Change colors, add logos, and remove “Powered by Gumlet” branding (available in Growth/Business plans).
Configure autoplay, loop, captions, disable seek bar, and even hide all controls for training or OTT use cases.
Add chapters, CTAs, thumbnails, and floating previews for engagement.
2. Security & Access Control
Enable DRM (Widevine/FairPlay) for studio-grade protection.
Apply geo-blocking, domain restrictions, signed URLs, and dynamic watermarks for anti-piracy measures.
Password-protect videos or restrict downloads.
3. API & SDK Integration
Full-featured Video API for building custom pipelines, workflows, and automation.
SDKs for Python, JavaScript, React, and mobile platforms.
Webhooks for real-time event notifications and workflow automation.
4. Branding & UX
Customizable video player for e-commerce, education, OTT, and marketing use cases.
Add multi-language subtitles and audio tracks for global audiences.
5. Analytics Customization
Prebuilt dashboards or custom analytics via API.
Track engagement, playback quality, and device-level performance.
6. Workflow Automation
Integrate with tools like Zapier or viaSocket for automated video uploads, playlist creation, and asset management.
Additional Costs
Gumlet operates on a subscription-based pricing model with no setup fees or mandatory onboarding charges. All plans include core features like video hosting, image optimization, and analytics. However, there are potential additional costs depending on usage and advanced features:
Overage Charges: If you exceed allocated storage minutes, bandwidth, or live streaming limits, you pay per additional unit (e.g., per GB or per minute).
Custom Domains & SSL: Some users report extra charges for custom CNAMEs and SSL certificates in certain plans.
DRM Licensing: Widevine and FairPlay DRM are included in Business and Enterprise plans, but production-level credentials may require additional steps and costs for large-scale deployments.
Enterprise Customization: Dedicated onboarding, SLA guarantees, and custom integrations are available in Enterprise plans, typically negotiated separately.
Maintenance & Support: There are no hidden maintenance fees; updates and feature enhancements are included in the subscription. Premium support (priority response, dedicated account manager) is part of higher-tier plans like Business and Enterprise.
Training
Gumlet provides comprehensive onboarding and support resources:
Help Center & Documentation: Step-by-step guides, FAQs, and API references for developers and marketers.
Video Tutorials & Webinars: Covers setup, DRM integration, and advanced workflows.
Community Forum: Active user community for troubleshooting and feature discussions.
24/7 Support Channels: Email ([email protected]), live chat, and community portal. Enterprise customers get dedicated onboarding and faster turnaround for custom requests.
Training Formats: Live online sessions, documentation, and recorded webinars for self-paced learning.
Enterprise plans include custom onboarding programs, SLA-backed support, and integration assistance for complex workflows.
Security Measures
Gumlet offers multi-layered security for both video and image delivery:
DRM Protection: Hollywood-grade encryption using Google Widevine and Apple FairPlay, preventing piracy and unauthorized downloads.
Dynamic Watermarking: Embeds unique identifiers in videos to deter screen recording and track leaks.
Signed URLs & Allowed Referrers: Restricts playback to authorized domains and apps.
Geo-Blocking & Password Protection: Limits access by region and adds extra authentication layers.
Secure Streaming: End-to-end encryption for video delivery with zero-latency DRM setup.
Compliance: Gumlet adheres to GDPR standards for data privacy and secure handling of user information.
These measures ensure content integrity, revenue protection, and compliance with global security standards.
Updates
Gumlet follows a continuous deployment model, releasing updates frequently to improve performance, security, and feature sets. While the company does not publicly state an exact cadence (e.g., weekly or monthly), SaaS platforms like Gumlet typically push incremental updates multiple times per month through automated CI/CD pipelines. Updates include:
Feature Enhancements: New tools for video CMS, image optimization, and analytics.
Security Patches: DRM improvements, tokenization updates, and compliance fixes.
Updates are managed centrally and applied automatically to all accounts, meaning users do not need manual intervention. Enterprise customers receive release notes and early access options for testing before major changes. Gumlet also uses version control and rollback mechanisms to ensure stability during deployments.
Data Ownership and Portability
Gumlet’s policy aligns with GDPR and SOC 2 compliance, ensuring that customers retain full ownership of their content and data. Key points:
Data Ownership: All uploaded videos, images, and associated metadata remain the property of the customer. Gumlet acts as a processor, not an owner.
Portability: Customers can export their media assets and analytics data at any time via APIs or direct download. This prevents vendor lock-in and supports migration to other platforms.
Privacy & Compliance: Gumlet adheres to global data protection standards, including encryption in transit and at rest, and offers contractual assurances for enterprise clients.
No Unauthorized Use: Gumlet does not monetize or share customer content for advertising or third-party purposes.
Scaling Up / Down
Gumlet offers flexible scaling options with no hidden penalties:
Upgrade Anytime: Users can move to higher tiers instantly (e.g., Growth → Business → Enterprise). Upgrades are prorated, so you only pay for the remaining billing cycle difference.
Downgrade Options: Downgrades typically take effect at the end of the current billing cycle to avoid service interruptions.
Usage-Based Billing: If you exceed storage or bandwidth limits, you can either pay overage fees (e.g., $0.06–$0.15 per GB) or upgrade to a higher plan.
Enterprise Flexibility: Large customers can negotiate custom SLAs, volume discounts, and bespoke CDN/storage solutions.
No Lock-In: Plans can be canceled or paused without losing access to stored content, and unused credits roll over in some cases.
The terms & conditions for contract renewal and cancellation
Gumlet operates on a subscription-based model with clear renewal and cancellation policies:
Automatic Renewal: All subscriptions renew automatically at the end of each billing cycle (monthly or annually) to ensure uninterrupted service.
Cancellation Policy:
You can cancel anytime before the current billing cycle ends.
Cancellation takes effect at the end of the billing period, even if requested mid-cycle. For example, if you cancel halfway through the month, your service remains active until the month ends.
Refund Policy:
Gumlet offers a 30-day no-questions-asked refund for new subscriptions. Contact support for a full refund within this window.
Proration:
If you start mid-cycle, charges are prorated for the remaining days of that month.
Proration does not apply to cancellations, only to initial sign-ups.
Billing & Payment Terms:
Billing cycles run monthly, and invoices are due upon receipt.
Automatic payments are processed via secure gateways (Stripe).
Contract Changes:
Gumlet reserves the right to update pricing or terms with 30 days’ notice, allowing customers to renew, cancel, or change plans before changes take effect.
Compliance
Gumlet adheres to global security and privacy standards to ensure data protection and regulatory compliance:
GDPR Compliance: Gumlet meets EU General Data Protection Regulation requirements for handling personal data, including consent, data minimization, breach notifications, and user rights (access, erasure, portability).
SOC 2 Type II: Gumlet aligns with SOC 2 principles for security, availability, confidentiality, and privacy, ensuring robust internal controls and secure data processing over time.
ISO 27001: Gumlet follows ISO 27001 standards for Information Security Management Systems (ISMS), covering risk management, encryption, and operational resilience.
Data Encryption: Implements encryption for data in transit and at rest, along with strict access controls and monitoring.
Privacy & Security Policies: Regular audits, structured change management, and disaster recovery strategies are in place to maintain compliance and minimize risk.
