Fresha is a global leader in software for the beauty, wellness, and self-care industries. Its platform connects salons, spas, barbershops, and wellness businesses with consumers, offering online booking, payment processing, client management, point-of-sale, and advanced marketing tools. The company’s business model serves both consumers seeking beauty services and providers aiming to simplify operations and attract clients. Fresha is headquartered in London, with regional offices in major cities around the world.
Founded in London in 2015 by William Zeqiri and Nick Miller, the company began as Shedul.com. The original goal was to address inefficiencies in salon management with a user-friendly, cloud-based scheduling tool. Fresha adopted a freemium model, making its core business software free, and later rebranded as Fresha in 2020 to support global expansion. By continually adding features and pivoting to a marketplace model, Fresha rapidly gained international traction. As of 2024, the platform was used in over 120 countries, processing millions of appointments monthly.
Fresha has raised more than $185 million from several major investors. Key funding rounds include a $150 million Series C led by General Atlantic and a $31 million facility from J.P. Morgan in 2024. This investment has fueled product innovation, global expansion, and the integration of machine learning and artificial intelligence. By late 2024, Fresha’s valuation was reported to be over $640 million, making it one of the most valuable companies in its sector.
Fresha’s product suite is comprehensive and cloud-based, including:
The core software offering is free for businesses, while revenue is generated from payment processing fees, premium features, and marketplace commissions for new client referrals.
Fresha has strategically grown through acquisitions, most notably its purchase of Bookwell in Australia. This acquisition boosted Fresha’s presence in the Australian market while adding additional features and users to its platform. The company has also invested in expanding operational capabilities and supply chain resources, especially in the United States, supporting broader expansion initiatives.
Recent years have seen the introduction of enhanced marketing and loyalty tools, WhatsApp and SMS-based communications, expanded real-time calendar features (such as walk-in queuing and customizable processing times), sophisticated automated marketing campaigns, new payment workflow options for contractors, and advanced documentation tools for wellness practitioners. These updates are part of Fresha’s ongoing focus on automation, user experience, client retention, and supporting service providers with the latest technology.
Fresha’s mission is to connect people everywhere with beauty and wellness, making access seamless and efficient. The company’s values emphasize integrity, constant innovation, and excellence in customer service. Fresha prides itself on fostering a supportive, diverse, and transparent workplace. The culture encourages creativity and collaboration, providing growth opportunities for employees and a purposeful, impact-driven work environment.
Fresha serves a broad, active global community. The platform is used by more than 130,000 businesses, over 500,000 professionals, and handles billions of appointments annually across more than 120 countries. Its marketplace attracts millions of consumer bookings each month. A strong emphasis on user feedback and reviews creates a dynamic, community-driven ecosystem, shaping both the business platform and client experience as they evolve.
