ExhibitDay

ExhibitDay is a specialized SaaS platform built to streamline how exhibitors and trade show teams plan, execute, and measure events. At its core, it consolidates the scattered tools many teams rely on—spreadsheets, email threads, calendars, and shared drives—into a single workspace designed for event operations. From the main dashboard, users manage event details, booth reservations and services, attendee travel, shipments, sponsorships, schedules, budgets, and post-event analytics, reducing friction and improving visibility across stakeholders. Collaboration is a central pillar of the product. Event managers can assign tasks, set due dates, track completion, and receive notifications as work progresses, enabling coordinated workflows across marketing, operations, and sales. Permissions allow granular access control so the right people can view or edit the right data. Calendar sync publishes the event schedule to external calendars (Google, Outlook, Apple), ensuring deadlines and milestones surface where teams already work. Budgeting and performance measurement are equally robust. ExhibitDay lets teams plan event-specific and annual budgets, allocate funds to categories such as booth services and travel, and track actuals to avoid overruns. The platform also supports key metrics like leads, meetings, brand impressions, revenue, and calculated ROI, giving marketers and finance stakeholders a common lens on event effectiveness. In 2024, ExhibitDay introduced Objectives and ROO (Return on Objective) tools, enabling users to define event goals, weight their importance, score outcomes, and compute a ROO score to benchmark events and inform future participation decisions. Asset and inventory management help teams track physical items—booths, graphics, giveaways—so materials are reserved and shipped correctly, and shortages or duplicates are avoided. Travel and attendee tracking centralize flight and hotel details, making it easier to coordinate arrivals, staff coverage, and on-site logistics. Sponsorship management keeps commitments, costs, and deliverables organized for conferences where exhibiting and sponsoring overlap. Integration is another strength. ExhibitDay offers native calendar sync, a public API for custom automation, and Zapier connectivity to thousands of apps, extending workflows into CRM, project management, and communications systems without heavy implementation. For identity and security, the platform supports sign-in with Google or Microsoft SSO and, on the Enterprise plan, can restrict login methods by email domain to enforce corporate authentication policies—useful for organizations standardizing on a single IdP. Pricing follows a freemium model. The free (Lite) tier provides core features for small teams, while paid plans add more advanced capabilities like comprehensive budget tracking, analytics and ROI/ROO tools, permissions, and asset management; enterprise options introduce advanced integrations and security controls. Independent listings consistently note starting paid plans around US$99/month, with higher tiers scaling features and user allowances. User reviews across marketplaces highlight ease of use, centralized organization, and the value of keeping everything “in one place” for trade show operations.

ExhibitDay’s key advantage is its exhibitor-first focus. Where broader event management suites prioritize registration, attendee engagement apps, or venue operations, ExhibitDay zeroes in on the day-to-day mechanics of exhibiting—booth services, shipments, travel, sponsorships, budgets, tasks, and ROI/ROO—delivered in a clean UI that non-technical teams adopt quickly. Review aggregators consistently emphasize ease of use and centralized organization, which translates into faster onboarding and less change management than complex enterprise platforms. Second, the platform balances simplicity with meaningful analytics. Standard ROI tracking captures leads, meetings, impressions, and revenue, but the 2024 ROO feature goes further by quantifying how well events meet strategic objectives and weighting those outcomes to produce a comparable score. That helps marketing leaders move beyond “soft success” narratives and present an auditable framework to decide which shows to renew, expand, or drop. Many competitors offer dashboards, but ExhibitDay’s exhibitor-centric ROO methodology is a differentiator for field marketing teams tasked with proving value from discretionary spend.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)