Engagio, now part of Demandbase, provides advanced account-based marketing (ABM) solutions tailored to B2B companies. Their ABX Cloud platform combines data-driven insights with AI-powered personalization to help businesses identify, engage, and convert high-value accounts. By integrating marketing, sales, and analytics, Engagio enables precise targeting, campaign orchestration, and performance tracking. This empowers organizations to focus resources on key accounts, drive revenue growth, and improve customer retention through personalized and scalable engagement strategies.
Engagio was founded in 2015 by Jon Miller and Brian Babcock. The company is based in San Mateo, California, and focuses on providing marketing engagement software solutions for B2B companies.
Engagio raised a total of $32.5 million over three funding rounds. The company secured $10 million in a Series A round in 2015 and $22 million in a Series B round in 2016. In 2020, Engagio was acquired by Demandbase.
Engagio offers a range of features designed to enhance account-based marketing (ABM) and engagement:
In 2020, Engagio was acquired by Demandbase, a leader in account-based marketing. This acquisition aimed to combine the strengths of both companies to create a comprehensive ABM platform.
Recent updates include the launch of Engagio Orchestrate, which automates marketing plays across channels such as advertising, sales engagement, and CRM. Other features include advanced account-based attribution and enhanced insights into account communication history.
Engagio's culture emphasizes innovation, collaboration, and customer-centricity. The company is committed to making marketing more meaningful by building next-generation B2B marketing platforms.
Engagio serves a diverse range of B2B companies, helping them drive new business and expand relationships with high-value accounts. The platform is known for its strong community of users who actively engage and collaborate.
