EaseUS Todo Backup
By EaseUS Todo Backup
EaseUS is a leading global software provider specializing in data backup, recovery, and partition management solutions for individuals, small businesses, and enterprises. Operated by Chengdu Yiwo Tech Development Co., Ltd., the company is headquartered in Chengdu, China, and serves customers in over 190 countries with products available in more than 20 languages. EaseUS is recognized for its user-centric approach, high quality standards, and commitment to enhancing the digital experience for its users.
EaseUS was founded in August 2004 by Liu Ji'en, with Jianhua Wan as Founder & President and Tao Yu as CEO. The company quickly established itself in the software industry, releasing its first product, EaseUS Data Recovery Wizard, in 2005, followed by EaseUS Partition Master in 2006. In July 2009, EaseUS launched Todo Backup, which has since become one of its flagship products. Over the years, the company has expanded its workforce (over 180 R&D team members) and now boasts more than 5 million customers and 5,000+ partners worldwid.
EaseUS operates as a private company and has not publicly disclosed details about external funding rounds. The company’s estimated annual revenue is approximately $9.7 million, with a revenue per employee of $130,500. While specific valuation figures are not available, EaseUS’s consistent revenue growth and global presence indicate a stable financial foundation4. The company’s business model relies on direct software sales, partnerships, and a global distribution network.
Full, incremental, and differential backups.
Disk, partition, file, and system backup.
Cloning and migration tools.
Cloud, local, and network backup options.
Bootable rescue media creation.
AES 256-bit encryption and password protection.
Automated and scheduled backups.
EaseUS has not made major publicized acquisitions but has continually expanded its product capabilities through internal R&D. The company regularly updates its software to support new hardware, operating systems, and cloud services, and incorporates user feedback into product development. For instance, the 2024 upgrade of Todo Backup introduced enhanced game save backup, file synchronization, backup protection features, and expanded cloud service support (including AWS, Wasabi, Mega, and others).
Enhanced game save backup, now supporting over 10,000 games.
File synchronization (one-way and two-way) for local and network directories.
Backup protection to prevent image file corruption or loss due to viruses or accidental operations.
Instant Access technology for quick partition recovery.
EaseUS emphasizes quality, customer satisfaction, and creativity as its core values. The company maintains rigorous standards to ensure product reliability and customer trust. Employees are encouraged to innovate and contribute bold ideas, fostering a culture of continuous improvement and user-centric design. Social responsibility is also reflected in EaseUS’s charitable activities and commitment to enhancing digital experiences for all users.
EaseUS serves a diverse, global user base, with millions of individuals, SMBs, and large enterprises relying on its solutions. The company has a strong presence in markets such as the US, UK, Japan, Canada, and Australia. Its community includes more than 5 million happy customers and 5,000+ partners. EaseUS actively engages with users through 24/7 support, knowledge bases, forums, and regular product updates. User reviews frequently praise the software’s reliability, affordability, and ease of use, though some note occasional technical glitches.
