devtodev is a specialized product and game analytics company that has carved out a significant niche by focusing on the operational needs of digital creators. Founded in 2013 and headquartered in Vilnius, Lithuania, the company spent a decade building a reputation for deep, actionable insights specifically tailored for the gaming industry. Their market position was solidified in November 2023 when they were acquired by AppsFlyer, the global leader in marketing measurement and attribution. This strategic move integrated devtodev's behavioral analytics with AppsFlyer's attribution power, creating a unified growth platform. Today, devtodev serves thousands of products ranging from indie mobile games to major enterprise applications, helping them bridge the gap between user acquisition and long-term retention through a data-driven approach. The company's vision is centered on making advanced data science accessible to all members of a product team, not just specialized analysts.
devtodev was founded in November 2013 by Dmitry Kravtsov, an entrepreneur with a deep background in the technology and gaming sectors. Based in Vilnius, Lithuania, the company was born out of a realization that existing analytics tools were too generic for the fast-paced, economy-driven world of mobile games. The original vision was to create the first service that combined app store statistics from platforms like iTunes and Google Play with deep in-app behavioral data. In its early days, devtodev was supported by the Microsoft Ventures Accelerator program and later secured venture funding from investors such as IMI.VC and Startup Highway. Under Kravtsov's leadership as CEO, the company rapidly expanded its feature set to include SDKs for various platforms, including Windows Phone and Unity, eventually becoming a go-to solution for thousands of developers worldwide before its acquisition by AppsFlyer in 2023.
The funding history of devtodev follows a classic trajectory from early-stage acceleration to a major exit. The company initially received support and seed-level interest through the Microsoft Ventures Accelerator program. This was followed by institutional investment rounds led by IMI.VC (International Management Investment), a venture capital firm specializing in the gaming and mobile industry, and Startup Highway, a prominent Baltic accelerator. These early rounds provided the capital necessary to scale the engineering team and build out the sophisticated machine learning models that are now a hallmark of the platform. The ultimate financial milestone occurred on November 8, 2023, when AppsFlyer acquired devtodev for an undisclosed sum. This acquisition transitioned devtodev from a VC-backed independent startup to a core component of a global marketing cloud valued in the billions, significantly increasing its resources for future research and development.
devtodev offers a multi-layered analytics ecosystem designed to cater to different levels of organizational maturity. Their core offering is the Product Analytics Platform, which includes real-time dashboards, funnel analysis, and behavior tracking. Specialized for the gaming sector, they provide 'In-game Analysis' modules that track player leveling, quest completion, and virtual currency flows. Beyond analytics, the company offers an Engagement Suite featuring an automated push notification engine and an integrated A/B testing framework. In 2025, they expanded their portfolio with 'Remote Configurations,' allowing for real-time app personalization. For data-mature teams, devtodev provides a SQL Editor for raw data exploration and a dedicated Data Management Suite. Additionally, devtodev maintains an educational platform called Edvice, offering courses and certifications in product analytics to help users maximize the value of their offerings.
Historically rooted in the Baltic region with its headquarters in Vilnius, Lithuania, devtodev has pursued an aggressive global expansion strategy. The company established additional key offices in Herzliya, Israel, and Paphos, Cyprus, to tap into these thriving tech hubs. The acquisition by AppsFlyer in 2023 dramatically accelerated this geographic reach, giving devtodev access to AppsFlyer's massive global infrastructure, which includes 19 offices worldwide in locations like San Francisco, London, Berlin, Bangalore, and Beijing. This expansion has been coupled with localized support efforts and the addition of multi-language capabilities (English and Russian are primary). The platform now serves a diverse international client base that includes major names in the mobile industry like BoomBit, TinyBuild, and Planner 5D, marking its transition from a regional specialist to a global player in the marketing and product analytics space.
Over the past 12-18 months, devtodev has introduced several high-impact features aimed at automation and personalization. Most notably, in late 2025, the platform launched 'AI-Powered Dashboard Insights,' which uses large language models to generate automated summaries of metric trends and detect anomalies, saving teams hours of manual data interpretation. Another major release was 'Remote Configurations,' a tool that enables developers to update app parameters, test hypotheses, and personalize experiences for specific user segments in real-time without releasing a new version to the app stores. The company also integrated 'Automatic IAP Refund Monitoring' to provide a cleaner view of net revenue. Recent integration updates include deep partnerships with Braze and Aghanim, expanding the platform's utility as a central hub for monetization and engagement data. These additions reflect a strategic shift toward making the platform more proactive and execution-oriented.
The company culture at devtodev is deeply rooted in the philosophy of 'making data-driven decisions simple.' There is a strong emphasis on collaboration and cross-functional alignment, evidenced by their frequent focus on tools that help different departments 'speak the same data language.' As a part of the broader AppsFlyer family, devtodev benefits from a global, inclusive work environment that values innovation and responsiveness. Customer stories frequently highlight the 'friendly and flexible' nature of the devtodev team, noting their openness to feature requests and rapid bug fixes. The company also places a high value on education, which is reflected in their creation of the Edvice platform and their active participation in industry conferences like DevGAMM. This commitment to sharing knowledge suggests a culture of transparency and a genuine desire to see their clients succeed through improved analytical literacy.
devtodev has built a vibrant community of game developers, analysts, and product managers through several key initiatives. Central to this is the 'Edvice' educational platform, a collaborative project with DevGAMM that offers free and paid courses on product analytics, monetization, and user retention. This platform serves as a hub for industry professionals to earn certifications and share best practices. devtodev also maintains an active presence on social media and professional forums, including a dedicated Facebook group for game analytics. The company regularly publishes 'Year-in-Review' highlights and technical articles on their blog, providing the community with a roadmap of their evolution. Their 'Customer Stories' program also allows users to learn from the real-world successes and implementation strategies of other high-growth products, fostering a sense of shared learning across the global developer ecosystem.
devtodev
By devtodev (by AppsFlyer)
