Curate is a privately held software platform built to support catering, floral, and event management professionals. Its solutions are designed to streamline operations, control costs, and maintain consistency across events. The platform addresses the complex logistics of event planning, providing tools for managing inventory, proposals, rentals, recipes, and workflows, with a strong focus on efficiency and reliability.
Curate was founded in 2018 by Ryan O’Neil in Saint Charles, Missouri. The idea began as a solution to manage and automate tasks in his wife’s floral design business, which later expanded into a broader event planning platform. Since its establishment, Curate has grown its presence across the United States, becoming a recognized name in the event industry and receiving strong ratings from users.
Curate operates as a private company, and no public records detail large-scale fundraising rounds or a disclosed valuation. The company appears to be largely bootstrapped or funded through smaller, private investments, reflecting organic growth within its niche.
Curate provides a suite of specialized tools for event professionals, including:
Recent releases have introduced:
Curate’s culture emphasizes creativity, efficiency, and continuous improvement. The company values authentic relationships, empowering customers and employees, and supporting professional growth. Many team members have direct experience in the event planning, catering, or floral industries, which informs product design and customer engagement.
Curate serves event planners, florists, rental businesses, and caterers, primarily in the United States. The company has a small-to-medium team (approximately 11–50 employees) and thousands of active professional users annually. Its community engagement includes:
This close connection with its user community fosters loyalty and has a strong influence on product evolution.
