Crono is a London-based SaaS startup specializing in AI-driven sales engagement and automation for B2B teams. The platform integrates with leading CRMs and leverages artificial intelligence to help companies identify, target, and convert prospects more efficiently. By centralizing lead generation, enrichment, and outreach in a single interface, Crono aims to streamline the sales process, boost conversion rates, and drive revenue growth for its clients.
Founded in July 2022 by Alex Roggero, Lorenzo Tiberi, Marco Maddiona, and Marco Rosmarini, Crono emerged from the founders’ shared vision to modernize and simplify B2B sales. The company’s early journey, as recounted by CTO Marco Maddiona, was marked by intense product development, rapid customer acquisition, and the challenges of building every business function from scratch. Crono’s growth strategy focused on iterating the product based on real user feedback, implementing guided onboarding, and formalizing customer success processes to ensure clients could quickly realize value from the platform.
Crono secured its first pre-seed equity investment of €500,000 (about £427,000) in June 2023. The round was led by SFC Capital, with participation from Aticco Ventures, Startup Wise Guys, and Magic Mind. This funding was pivotal in accelerating technology development, expanding the team, and supporting international growth. At the time, investors noted Crono’s alignment with market needs and its ambition to become a pan-European player from the outset.
AI-driven personalization and message generation.
Automated workflows and multichannel sequencing.
Real-time analytics and engagement tracking.
Seamless CRM integration (HubSpot, Salesforce, Pipedrive).
Chrome extension for LinkedIn prospecting.
Task and pipeline management.
Custom AI fields for advanced segmentation.
Its expansion has been organic, focusing on product development and international market reach. The company has prioritized integrating with leading sales and marketing tools, expanding language support, and increasing the breadth of its data enrichment providers to serve a wider range of clients.
Crono’s product roadmap has been shaped by direct user feedback and the evolving needs of modern sales teams. Notable recent enhancements include improved onboarding and user analytics, deeper CRM integrations, more robust AI-driven personalization, and expanded multichannel automation. The company has also introduced features like live engagement feeds, advanced reporting, and bulk import tools to further streamline sales operations.
Crono’s culture is characterized by resilience, adaptability, and a strong focus on customer success. The founders emphasize learning from challenges, iterating quickly, and maintaining open communication both internally and with clients. The team’s willingness to work through holidays and their commitment to continuous improvement reflect a culture of determination and shared purpose.
Crono’s user base has grown steadily since launch, with early adoption primarily among startups and B2B sales teams seeking to modernize their sales processes. The company’s goal following its pre-seed funding was to double its customer base and expand internationally. Crono actively engages its community through user feedback loops, onboarding support, and continuous product iteration. The team’s network includes angel investors, founders of other startups, and industry advisors, fostering a collaborative ecosystem that supports ongoing growth and innovation.
