Channable is a leading multichannel eCommerce platform that helps businesses optimize their product data, manage listings, and automate advertising campaigns across various online channels. Founded in 2014, the company has grown rapidly, establishing itself as a key player in the e-commerce industry. Channable's platform supports over 2,500 channels, including major marketplaces like Amazon and eBay, social media platforms like Facebook and Instagram, and search engines like Google.
Channable was founded in 2014 by Rob van Nuenen, Stefan Hospes, and Robert Kreuzer. The company originated from a university project called Site2Mobile, which focused on creating mobile-ready versions of existing websites and web shops. Since its inception, Channable has expanded significantly, growing its team to over 280 professionals and establishing offices in Utrecht (Netherlands), New York City (USA), Berlin (Germany), and Aarhus (Denmark).
Channable has raised substantial funding to support its growth and expansion. The company secured over €55 million in Series B funding in February 2022, led by Partech with participation from existing investor Peak. This funding has been instrumental in fueling Channable's international expansion, particularly in North America, and accelerating its research and development efforts. As of 2025, Channable's valuation and financial details reflect its strong market position and growth trajectory.
Channable offers a comprehensive suite of tools designed to streamline eCommerce operations:
Product Feed Management: Import, enrich, and export product data to over 2,500 channels.
Rule-Based Automation: Create custom rules to automatically adjust product data based on specific criteria.
PPC Campaign Management: Automatically generate and optimize pay-per-click campaigns using product data.
Smart Attributes: AI-powered tool to automatically generate or refine product attributes.
Google Premium CSS Integration: Submit products to Google Shopping with enhanced visibility and lower advertising costs.
Multilingual Support: Manage product data in multiple languages (excluding Arabic).
Channable has strategically expanded its product offerings and market presence through acquisitions. In June 2024, Channable acquired WakeupData, a company specializing in data feed management, to enhance its capabilities and broaden its customer base. This acquisition aligns with Channable's goal of providing comprehensive eCommerce solutions and supporting businesses in managing their online sales and marketing efforts more effectively.
Channable continuously updates its platform to meet the evolving needs of its users. Recent updates include:
Performance Segmentation: Allows users to categorize products based on performance data, optimizing campaign impact.
Dynamic Image Editor: Enhances the ability to create and manage product images for advertising campaigns.
Channable prides itself on a collaborative and innovative company culture. The team is diverse, bringing together experts in development, customer support, and marketing. Channable fosters an open and trusting environment where employees are encouraged to grow and make an impact. The company is also committed to corporate social responsibility, supporting local businesses, promoting sustainability, and engaging in community initiatives.
Channable serves a diverse user base, including retailers, agencies, and brands across various industries such as fashion, electronics, and home goods. The platform is particularly well-suited for medium to large-scale online retailers and digital marketers who operate in competitive markets. Users appreciate Channable's flexibility, reliability, and seamless integration with numerous e-commerce platforms and marketplaces. The company also offers extensive training and support resources, including the Channacademy, Help Center, and personalized support options.
