Bluestone PIM is a Norwegian-based company specializing in Product Information Management (PIM) solutions. Established in 2016, the company has rapidly evolved into a global leader in composable commerce, offering a cloud-native, API-first, and microservices-based platform designed to manage and distribute product data efficiently across various channels.
Bluestone PIM provides a robust PIM solution that enables enterprises to centralize, manage, and distribute product information seamlessly. The platform is built on MACH principles—Microservices, API-first, Cloud-native, and Headlessensuring flexibility, scalability, and adaptability to meet the dynamic needs of modern businesses.
Founded in Tønsberg, Norway, in 2016, Bluestone PIM merged with WebOn in 2018 to enhance its capabilities and expand its market reach. This strategic merger combined Bluestone's innovative technology with WebOn's experience in e-commerce and omnichannel management.
In January 2024, Bluestone PIM secured its first external investment round from Scale Leap Capital and Narwhal Investments. This funding aims to accelerate international expansion, particularly into the UK, Germany, and the Benelux region, and to enhance research and development efforts.
Bluestone PIM offers a comprehensive suite of features designed to streamline product information management:
Centralized Data Management: Manage up to 2 million SKUs with customizable catalogs, bulk editing, and personalized product editors.
Digital Asset Management (DAM): Organize and manage digital assets like images, videos, and documents, linking them to relevant products and categories.
Omnichannel Syndication: Distribute consistent product information across various sales and marketing channels, including integrations with platforms like Commercetools, Contentstack, and Google Shopping.
Campaign and Pricing Management: Set up and manage campaigns, pricing, discounts, and vouchers, with capabilities for dynamic pricing analysis.
Bluestone PIM continuously updates its platform to meet evolving customer needs. Recent releases include:
Release 65 (February 2025): Introduced enhanced product labeling, improved filters for variant groups and bundles, and a visibility filter for tasks.
Bluestone PIM emphasizes a culture of innovation, collaboration, and customer-centricity. The company is committed to building a diverse and inclusive team, fostering an environment where employees are encouraged to contribute ideas and drive continuous improvement.
Bluestone PIM serves a global clientele, including notable brands such as Sainsbury's, St. Gobain, Dolby Technologies, Intersport, and Wilhelmsen. The company actively engages with its community through partnerships, events, and contributions to industry groups like the MACH Alliance.
Bluestone PIM
By Bluestone PIM
