ARCS provides organizations with tools to manage and maintain highly engaged participants, facilitating efficient study completion. The platform offers an engaging member portal that allows users to manage participants, schedule studies, conduct screeners and surveys, and build profiles. It also enables control over communication frequency, empowering participants to choose their preferred engagement methods.
Marketing Systems Group was founded in 1987 by Dale Kulp, aiming to develop innovative products and services for the survey research industry. Over the years, MSG has introduced several pioneering solutions, including the first computerized dialing system designed specifically for survey research data collection and the implementation of list-assisted RDD sampling methodology at a commercial level. These innovations have significantly influenced the market research industry.
ARCS is among MSG's suite of products tailored for the survey research community. Key features of ARCS include:
Participant Management: Tools to build and grow panels, manage participant profiles, and track engagement.
Qualification: Capabilities to identify ideal participants through customizable screening processes.
Scheduling: Automated scheduling features to fill study quotas efficiently.
MSG regularly updates ARCS to enhance its functionality. Recent additions include the ARCS Cloud, which enables organizations to build, manage, and engage their panels with industry-leading tools quickly and economically. The cloud service ensures reliability and data security, featuring redundant power, climate-controlled environments, and SAS 70 certification for data safety.
MSG is committed to providing innovative products and services to increase the efficiency and effectiveness of survey research. The company's values emphasize creating long and valued client partnerships, exceeding expectations with high service levels, listening to client needs to find creative solutions, delivering cost-effective client value, maintaining openness, honesty, and respect, and continuously seeking improvement.
ARCS serves a diverse range of clients within the survey research community, including organizations involved in sensory research, playtest research, product evaluation, qualitative facilities, focus groups, and employee feedback. The platform's comprehensive tools and user-friendly interface have garnered positive feedback from users, highlighting its effectiveness in recruiting subjects for clinical trials and managing participant engagement.
Arcs
By Marketing Systems Group
